Senior Director, Performance Creative

The Role
Wpromote is looking for a visionary and hands-on Senior Director, Performance Creative to lead and evolve one of the most critical disciplines within our creative organization. This role is equal parts strategist, builder, manager, operator, and performance marketer. You’ll oversee a high-performing, cross-functional team while advancing how we develop, test, scale, and systemize creative for today’s most dynamic brands.
You’ll bring a deep understanding of performance creative and how to build campaigns that convert, as well as a forward-looking mindset that embraces innovation, particularly around how AI tools can drive smarter, faster creative development in partnership with human ingenuity. This is an opportunity to shape the future of performance creative at scale.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $135,000 - $150,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be

• Overseeing and inspiring the Performance Creative department by setting a clear vision, driving creative excellence, and aligning strategic priorities with client and business goals.
• Leading new business proposals and RFP responses from a performance creative lens, including strategy, pitch materials, and staffing recommendations.
• Partnering with the team in building out Statements of Work (SOWs) that define deliverables, timelines, and KPIs.
• Collaborating with SVP of Creative and Creative Ops Director on service model optimization, team capacity planning, and process refinement
• Managing and mentoring a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback.
• Identifying and managing external creative production partners and freelancers.
• Setting and tracking performance goals and OKRs for individuals and the department, conducting regular 1:1s and team health check-ins.
• Leading weekly team stand-ups, monthly all-hands, and other key touchpoints to ensure alignment and foster a culture of collaboration and ownership
• Modeling Wpromote’s values of cultivating curiosity, building connections, acting with respect, delive