Global Commercial Personal Systems Strategy and Campaign Lead

Global Commercial Personal Systems Strategy and Campaign Lead

Description -

Job Summary
• This role is responsible for overseeing a team of worldwide marketing professionals, while leading the development and execution of marketing communications strategies, policies, and standards. The role also focuses on leading the creation of insights-led marketing campaigns aligned with business objectives and ROI goals, collaborating with business and regional marketing leaders, and driving the adoption of innovative marketing practices. Additionally, the role leads counseling of senior-level management, manages marketing expenditure and budget adherence, and handles talent management responsibilities.

Responsibilities
• Oversees a team of WW Marketing professionals, directing their day-to-day operations including staffing, workflow, and budget.
• Leads development and execution of marketing communications strategies including development of marketing communications strategies, policies, standards.
• Drives the development of insights-led marketing campaigns that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.
• Oversees collaboration efforts with the business leadership and regional marketing leaders.
• Drives development and adoption of innovative marketing principles and practices across the organization.
• Leads counselling of senior-level management on critical marketing communications elements.
• Overlooks marketing expenditure, partner funding, and forecasting, and ensures adherence to the set budget.
• Leads tracking of KPIs around content engagement and usage to inform marketing strategies, and measures campaign effectiveness while always looking for optimization opportunities.
• Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership, driving change initiatives and monitoring performance goals.
• Performs talent management responsibilities including recruitment, performance management, coaching and career development.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking

Impact & Scope
• Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.

Complexity
• Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

The pay range for this role is $146,650 to $225,850 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company