Director, Marketing Technology & Operations (Hybrid- flexible options, NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

The Director will be responsible for building the technology and operational infrastructure that enables marketing execution. They will lead initiatives that modernize our tech stack, improve operational efficiencies and increase marketing efficacy. The ideal candidate will possess deep expertise in B2B marketing execution and have experience in building the capabilities and processes that connect the stack, enable Marketers to seamlessly launch campaigns and provide the insights that drive optimization. The Director will also lead training and change management efforts that help Marketers effectively plan and activate campaigns, facilitating performance measurement, at scale, throughout the campaign lifecycle. Furthermore, the Director will closely collaborate with our lead generation and sales operations teams to integrate the Marketing-LeadGen-Sales workflow, with the goal of building stronger pipelines to drive future sales.

This role requires a leader who can bridge the gap between marketing strategy, technology and operations, driving innovation and operational excellence. The ideal candidate is an individual who is passionate about driving continuous improvement and has experience in leveraging cutting-edge marketing technologies to boost efficiencies and support the company's growth objectives.

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remote.

Key Responsibilities:

Marketing Technology Management:

• Serve as the administrator for our marketing technology stack. Develop strategy and accompanying roadmap that guides stack architecture and evolution, ensuring it aligns with business objectives. Stay up to date on MarTech trends and best practices to drive continuous improvement and cost efficiency.
• Oversee the implementation of the roadmap to build solutions that increase marketing effectiveness and efficiency by:
  • Integrating the stack for seamless cross-platform communication and data sharing
  • Enabling automation of processes and functions, such as email creation and copy generation
  • Activating features like lead scoring to enhance audience targeting capabilities
  • Building capabilities to measure cross-funnel campaign performance.
  • Providing insights into customer behavior that can be utilized to design personalized experiences that facilitate lead nurturing and progression.
• Own vendor relationships and lead the discovery and evaluation process for adding/replacing stack components.
• Manage the troubleshooting and resolution of any issues that arise within the technology ecosystem.
• Create and maintain documentation that details platform functionalities, integrations, operational workflows and data objects.

Campaign Workflow Optimization:

• Establish the operational standards, processes, and guidelines that enable marketers to plan, develop, and activate complex, integrated campaigns with the ability to measure cross-channel performance.
• Collaborate with LeadGen and Sales Ops to optimize the lead workflow between Pardot (Salesforce Marketing Cloud Account Engagement) and Salesforce to reduce response time, increase qualification rate, and enable accurate outcome attribution.

Data Management:

• Collaborate with the Data team to maintain a robust infrastructure for the collection, organization, and analysis of data across all platforms and channels. Develop process to ensure data consistency and promptly address quality issues.
• Ensure adherence to privacy and security regulations in all marketing technology and data activities.

Email Campaign Operations:

• Lead offshore team to develop and activate email campaigns. Manage request intake, oversee the creation and review of email copies, and lead quality assurance efforts to ensure timely and compliant launches.
• Oversee the development of email templates to scale development and execution.
• Enhance customer segmentation and targeting capabilities to Marketing stakeholders that can be utilized to optimize audience selection for campaigns.

Training and Development:

• Lead change management and training initiatives that advocate best practices and educate Marketing team members on effectively utilizing the technology and operational infrastructure to launch campaigns. This includes:
  • Offering guidance on