Senior Director of Digital Media (Job ID: 2025-3632)

Overview

Join one of the most influential, most quoted and most trusted think tanks!

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

 

We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy.

 

With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors.

 

The Office of Communications is a centralized service unit that develops effective communications products and strategies to empower and share impactful scholar messages to wide audiences. The Office of Communications meets the daily needs of the institution through web development and publication support, convening and event support, multimedia services like video, animations, and podcasting, governance of visual design and brand systemts, social media management, and institutional brand and media communications. 

 

Position Location: This position is hybrid. Hybrid positions combine regular in-person presence at our Washington, DC office with the option of two days of remote work each week.

Responsibilities

Ready to contribute to Brookings success? 

 

The Senior Director of Digital Media will work with the Managing Director to lead the strategic direction and management of digital media initiatives, overseeing visual design and multimedia production and closely collaborating with other functions. This role is responsible for enhancing Brookings’ digital presence, ensuring brand consistency, and delivering innovative, cutting-edge digital products that effectively communicate Brooking’s work and impact to policymakers and decision-makers. The ideal candidate will be a visionary leader with a strong background in digital media, creative services, and team management within the policy arena. They should be capable of driving innovation and excellence across our digital platforms and be equally comfortable designing/producing assets.

 

Strategy Development and Cross-Organizational Project Management (30%)

• Develop and implement cutting-edge, comprehensive digital media strategies to enhance online presence and engagement, ensuring alignment with the organization’s mission and objectives and leveraging expertise in design, digital media, and policy.

• Manage design and multimedia projects from concept through completion, ensuring that all projects are delivered on time, within scope, and to the highest standards of quality.

• Ensure effective project management by rigorously scoping projects and setting realistic time expectations for both the design team and internal stakeholders.

• Set clear goals and measurement metrics for digital media projects. Monitor and analyze those metrics to continually refine and improve digital media strategies.

• Build and foster relationships with internal and external stakeholders to foster collaboration and ensure alignment on digital media goals and strategies.

Content Production (30%)

• Innovate new visual storytelling techniques and formats to engage target audiences and enhance the digital experience.

• Produce visual and multimedia products -- including, but not limited to, digital/print collateral, short form video, animations, podcasts -- utilizing expertise to create compelling and high-quality digital content that aligns with brand guidelines and strategic goals.

• Develop and deliver complex data visualizations and/or interactive content in collaboration with research programs and web staff.

• Collaborate with other communications colleagues to identify target audiences and produce high-quality visuals that effectively communicates to those stakeholders.

Brand Stewardship (20%)

• Ensure brand consistency across all collateral and digital platforms, including the website, social media, email campaigns, brand templates, and multimedia content.

• Oversee the ongoing development and implementation of visual guidelines and templates to maintain a cohesive brand presence.

• Lead workshops and training sessions to edu