Associate Director, Immunology HCP Marketing:

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Grifols has been a leader in the healthcare industry since 1940 by creating innovative products and services based on the values of ethics, quality and responsibility. Grifols' activities focus on fulfilling the needs of its patients as well as healthcare professionals working in therapeutics, pharmacy, diagnostics and blood banking. For more than 75 years, Grifols has developed, manufactured and marketed product designed to improve human health. Grifols manufactures plasma derived biopharmaceutical products of proven efficacy, quality and safety. For more information, please visit our website: http://www.grifols.com

 

Position Overview:

The Associate Director is a key member of the brand team, which is focused on healthcare professional marketing, helping to support the brand strategies that enhance HCP understanding of the brand's core benefits. In this role, you will be responsible for HCP promotion of our immunology portfolio, work with other brand team members to provide strategic recommendations and to oversee the implementation of promotional and advertising plans for the assigned product group with the goal to achieve optimum sales and profit results for the individual brands.  In addition to having independent projects and responsibilities, this position will be integral in the day to day aspects of all marketing activities, such as project expense tracking, promotional materials management, and agency management.

 

Responsibilities include, but are not limited to the following:

• Maintain a working knowledge of product features/benefits, competitive activity, and current customers

• Collaborate with Immunology marketing lead to develop agreed upon personal and non-personal tactics that align to HCP marketing strategy and executional plan, including GRP submission, review and approval, interaction with internal subject team members, agency partners and project development oversight.

• Participate in key strategy discussions with HCP marketing team members, as well as market research development and execution

• Partner with the sales team and sales leadership including alignment on executional tactics and sharing of customer insights and knowledge to help evolve or further develop promotional activities.

• Align and collaborate with internal support functions including commercial analytics, market research, commercial learning and development, Digital Customer Experience (DCX), consumer marketing, managed markets and medical communications.

• Agency and/or vendor management of assigned projects; project brief development and approval, timeline and budget project management, KPI identification, measurement plan development and on-going monitoring

• Other duties as assigned/defined based on brand needs and resources (e.g. work with KOLs, attend conferences and conventions, collaborate with HUB services partners, liaise with corporate communication)

 

Skills/Qualifications/Education Requirements:  (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions). 

 

• B.S. or B.A. degree in Sciences, Business or Liberal Arts. MBA or graduate business work a plus

• Minimum 1-2 years of pharmaceutical product marketing experience, OR 12 or more years of pharmaceutical sales, healthcare marketing, brand advertising or market research experience

• Rare disease, HCP marketing, Immunology and specialty therapeutics experience preferred

• Requires an understanding of marketing tactics and measuring performance

• Market analysis and analytical skills, needed

• Must be a self-starter, enthusiastic contributor and able to build relationships and work well with a team

• Strong Project management and computer literacy (PowerPoint, Word, and Excel), needed 

• Excellent written and verbal communications skills, analytical skills, and business acumen

• Depending on the ar