Director, Dermatology HCP Strategy and Education
TakedaAbout the role
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Job Description
About the role:
Takeda is seeking a passionate and strategic leader for the role of Director, Dermatology Strategy and Education. This position is integral to the successful launch and growth of a new product within the Dermatology Franchise. You will champion Takeda’s culture, values, and mission, leading high-impact initiatives in disease awareness, competitive readiness, and peer-to-peer engagement.
As a key member of the Dermatology team, you will oversee educational programs and strategic projects aimed at empowering healthcare professionals (HCPs) and enhancing patient care, including a disease state awareness campaign, competitive readiness and response strategy, peer-to-peer strategy and execution, advisory board management, congress strategy and execution, and speaker bureau management.
You will have the opportunity to build and lead a new, dynamic team.
How you will contribute:
People Leadership:
Build a new, dynamic team of marketers
Lead and inspire a team of marketers to drive strategic objectives and fostering a collaborative team environment.
Focus on the professional growth and development of team members, creating opportunities for learning and leadership within Takeda.
Encourage a positive, results-driven culture that is aligned with Takeda’s core values and mission.
Build Disease State Awareness Campaign:
Lead and execute comprehensive disease state awareness campaigns that promote understanding of psoriasis and its impact on patients.
Partner with cross-functional teams and external agencies to develop compelling educational content, digital materials, and engaging communication strategies.
Continuously monitor the effectiveness of campaigns, and refine strategies based on market feedback and emerging healthcare trends.
Competitive Readiness & Response Strategy:
Design and implement competitive readiness strategies to ensure Takeda’s swift and effective response to market shifts and competitor actions.
Develop and maintain competitive intelligence frameworks, equipping the team with the insights necessary to stay ahead of evolving market dynamics.
Proactively identify competitive threats and opportunities and adapt strategies to capitalize on the changing landscape.
Peer-to-Peer Strategy & Execution:
Establish and execute Dermatology Franchise peer-to-peer engagement strategy that effectively engages HCPs and contributes to brand growth.
Oversee the development and production of peer-to-peer promotional materials, ensuring they are scientifically accurate, compliant, and aligned with the overall brand strategy.
Develop robust assessments for peer-to-peer projects and tactics, measuring effectiveness using research, analytics, and return on investment (ROI) evaluations.
Advisory Board Management:
Lead and facilitate advisory board meetings to gather critical insights on market needs, patient experiences, and the evolving treatment landscape.
Synthesize insights into actionable strategies that inform the broader Dermatology Franchise objectives.
Ensure advisory boards align with Takeda’s goals and provide continuous strategic input for product development.
Congress Strategy & Execution:
Shape and implement the congress strategy to ensure Takeda has a prominent presence at key industry congresses, medical meetings, and scie
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