Sr Brand Manager Marketing Comms & Activation USA - Sodastream

Overview

SodaStream is looking for a creative, collaborative, and results-driven Marketer to join the North America Brand Team.

 

The Senior Brand Manager, Marketing Communications & Activation USA is accountable for defining and leading the demand generation strategy that drives short term performance and long-term brand growth for Sodastream currently largest market with major potential to be unlocked. This role translates commercial ambition into a clear communications and activation roadmap across paid, owned, earned, retail touchpoints, which are foundational to bring penetration and CLTV to major growth critical for Sodastream globally to succeed.

 

This is a senior, end to end brand role with ownership for strategy, execution, and impact—leading the brand through a major transformation, and extensive innovation to shape how consumers enter, adopt, and stay within the Sodastream ecosystem.

 

This role manages two direct reports.

Responsibilities

• Define the brand’s demand generation strategy—setting the role of communications across the funnel to drive near term conversion and long term penetration, usage, and loyalty.
• Own 360° marketing communications and activation strategy, spanning launches, campaigns, and always on programs, with clear objectives, KPIs, and investment choices.
• Set the activation architecture across channels (ATL, digital, social, influencer, PR, retail, eCommerce), ensuring each channel plays a defined strategic role.

• Lead earned media, influencer, social commerce and PR strategy to maximize cultural relevance, credibility, and amplification at scale.

• Translate consumer and business insights into breakthrough strategy and creative, authoring sharp, KPI driven briefs that balance brand building with demand creation.
• Lead ecosystem penetration growth (machines, flavors) by designing communications that move consumers from entry to repeat usage, replenishment, and trade-up.

• Drive CLTV through life cycle communications, ensuring activation reinforces frequency, replenishment behaviors, and sustained engagement—not just onetime purchase.
• Adapt and localize global brand platforms for the US market, ensuring strategic coherence, cultural relevance, and commercial impact.
• Own A&M strategy and stewardship, optimizing spend across production, agencies, and activation to deliver both short and long term ROI.
• Develop executive ready brand narratives and case studies, clearly linking communications strategy and activation effectiveness to business outcomes.

Compensation and Benefits:

• The expected compensation range for this position is between $124,000 - $179,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 7+ years of experience in brand marketing, marketing communications, or integrated activation (CPG, DTC, or agency), with ownership of largescale, high impact programs.
• Demonstrated ability to define and lead strategy, not just execute—experience shaping demand generation approaches that drive penetration, usage, and loyalty.
• Strong understanding of full funnel and lifecycle marketing, including how communications influence CLTV and ecosystem economics.
• Proven senior leadership capability—able to set direction, make decisions, and lead with confidence in complex, fast‑moving environments.
• Strategic and critical thinker with the ability to synthesize insights, challenge assumptions, and translate ambiguity into clear choices.
• Highly collaborative and influential, with a track record of aligning cross functional partners and agencies behind a shared strategy.
• Deep expertise in creative strategy, briefing, and execution, balancing brand ambition with commercial rigor.
• Data driven and KPI oriented, comfortable linking brand performance to business results.

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirem