Associate Director, Customer Engagement Business Partner

At AstraZeneca, we win through the science, it is at the heart of our every success. Every decision is rooted in the limitless possibilities of what science can do. We push the boundaries of science to deliver life-changing medicines. This purpose underpins everything we do. It gives us a reason to come to work every day. It reminds us why we exist as a company. It helps us deliver benefits to patients and build new value for shareholders. It also sets the context for our employees’ activities and the roles of our teams, partners, and other collaborators. AstraZeneca has a dynamic environment that fosters collaboration and innovation. We attract top minds, and we nurture and build top talent.

As part of the AstraZeneca’s Omnichannel function, the AD - customer engagement business partner (CEBP) is accountable for championing Omnichannel strategy and delivery for their respective franchises. CEBPs have become central to advancing our Omnichannel Marketing strategy and realizing the company’s 2030 vision. They play an integral part as strategic partners, driving brand performance and enabling innovation across the organization as our franchises face growing indications in a competitive marketplace. The ideal candidate is a self-starter, modern Marketer who demonstrates strong collaboration skills across multiple partners to build and implement Omnichannel strategies.

Accountabilities:

• Omnichannel Marketing: Franchise/tumor focus, Omnichannel roadmap, strategic thought leadership and Omnichannel execution responsibilities. Build and complete 1-1 omnichannel experiences to help build market leadership and achieve commercial objectives.

• Innovation:  Responsible for Omnichannel roadmap, Own and execute omni develop plan(ODP), build novel journeys, test digital innovation, drive first in US OBU programs.

• Insights Generation: Partner with Marketing Analytics to bring actionable Marketing insights to the brands. Leverage those insights to compose and execute on Omnichannel journeys.

• Omnichannel tech Ecosystem: Strategic advisor to the digital product teams w.r.t product evolution and roadmap

• Internal Collaboration: Responsible for the evolution of Omnichannel Marketing in US OBU, leading internal partnerships such as with Digital Innovation team, Medical Omnichannel team, BBU Omnichannel team, Marketing Analytics

Impact

• Deliver Franchise impact: A though partner to the Franchises to design and execute novel customer experiences

• Drive fit for purpose innovation to help brands to deliver best in class launches; deliver brand performance by maximizing and defending growth indications.

• Raise Omnichannel IQ across US OBU. Educate and lead change around Omnichannel ways of working.

• Deliver on customer 2030 vision by delivering 1-1 personalized experiences for all our customers

• Drive performance based omnichannel marketing by leveraging actionable insights from Marketing Analytics

• Evolve underlying omnichannel capabilities to deliver outstanding experiences

Education/Expereince:

• Bachelor’s degree

• 10+ years commercial experience

• 3+ years of Oncology Marketing Experience

Key Deliverables

• Omnichannel Marketing Initiatives: Develop strategies, compose and execute on Omnichannel initiatives to engage HCPs and drive brand priorities

• Education and change management: Educate key partners on Omnichannel capabilities and experiences. Drive innovation and associated change management.

• Identify Key Trends: Partner with Marketing Analytics team to identify and deliver actionable insights to the respective brands on their Omnichannel performance.

• Product Development: Partner with key team members and partner organizations in developing next gen omnichannel capabilities in data, digital and analytics.

Desirable:

• Experience working in a regulated industry a plus

• Comfortable working in a multinational corporate environment

• Preferred: MBA, 3+ yrs HCP, Product, or Brand marketing experience

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

The annual base pay for this position ranges from $180,875 to $271,313. Hou