Senior Integrated Marketing Manager

Job Description:

As a Senior Integrated Marketing Manager, you will lead the strategy, planning, and execution of full-funnel marketing campaigns that generate leads, drive product adoption and support customer renewals for Pluralsight’s B2B segments.

You will be responsible for orchestrating seamless, cross-channel customer experiences by aligning efforts across key teams—including media, creative, events, demand generation, web, and revenue. In this strategic role, you’ll ensure that every prospect and customer touchpoint reflects a cohesive and high-quality Pluralsight experience.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.

• You believe in continuous improvement and request frequent feedback from others.

What you'll do:

• Drive end-to-end campaign execution: from strategy and collaborator alignment to kickoff, creative development, and performance analysis.

• Translate business objectives into impactful, customer-centric marketing strategies that connect across every stage of the buyer journey.

• Develop strategic, integrated campaign briefs and partner with stakeholders from kickoff to launch to ensure alignment, clarity, and creative impact.

• Review all campaign creative assets, provide thoughtful feedback, and coordinate stakeholder approvals to maintain consistency and quality.

• Own and lead the B2B email marketing calendar, prioritizing and organizing inputs from multiple teams to ensure timely and effective communications.

• Partner closely with Marketing Operations, MarComms, and Data teams to drive seamless execution of email campaigns.

• Champion deep collaboration with key cross-functional teams—digital, revenue, enablement, public sector, and more—to ensure every touchpoint delivers a seamless, unified brand experience.

Experience you'll bring:

• Demonstrated knowledge and success in a B2B integrated marketing role with comparable scope and responsibility.

• A strategic attitude paired with tactical strength—able to see the big picture and dive into the details.

• Strong experience developing creative briefs and working alongside internal creative teams to bring ideas to life.

• Strong background in email marketing, with a solid understanding of standard methodologies, segmentation strategies, and performance optimization.

• Tried ability to drive measurable outcomes across growth, adoption, customer retention, and overall campaign effectiveness.

• Exceptional written communication skills, with the ability to tailor messaging for both technical and non-technical audiences.

• Adept at building alignment across teams and confidently presenting program strategies and recommendations to senior leadership.

• Highly organized with strong project management capabilities, ensuring timely and efficient execution of marketing initiatives.

• Self-starter with ability to effectively manage multiple projects simultaneously and a drive to make a significant impact. 

Requirements:

• Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to acceleratin