Social Media Summer Intern - Canadian Mult-Family

Founded in 1988, and headquartered in Toronto, Tricon is one of North America’s preeminent rental housing providers. 

Tricon was one of the first movers to enter Toronto’s purpose-built rental apartment sector with scale in 2016 and is developing the highest quality multi-family portfolio in North America’s fastest growing city.  Tricon is the leader and most active developer in the marketplace with a 6,000+ pipeline of new units.  At Tricon, we are reimagining rental living – Tricon properties are concentrated in prime downtown Toronto locations, and are defined by design excellence, signature resort-quality amenities, exceptional customer service, and lifestyle programming that fosters connections and builds community. To learn more, please visit: Tricon Toronto.

Job Description

The Social Media Summer Intern helps tell the lifestyle story behind Tricon's purpose-built rental communities - from resort-quality amenities (state-of-the-art gyms, outdoor pools, music studios, resident lounges, and more), to resident events that showcase the best the city has to offer (exclusive partnerships, cultural activations, concerts, tastings), to everyday moments and the people who bring the buildings to life.

This Social Media Summer Intern works closely with the Content Coordinator and the broader Marketing team to help strengthen Tricon’s digital presence across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. They will have hands-on exposure to the full lifecycle of real estate marketing, including brand development, resident experience, and community activation, while also getting a behind-the-scenes look at Tricon’s vertically integrated business.

The Social Media Summer Intern is a hands-on creator who understands today’s social platforms, moves quickly with trends, and is eager to gain real-world experience contributing to an established, design-forward lifestyle brand. They will help bring our communities to life online through visually compelling storytelling.

Essential Duties and Responsibilities

Content Creation & Production

• Assist in planning, filming, and editing short-form video content optimized for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms.

• Contribute creative ideas aligned with Tricon’s brand standards, design-forward aesthetic, and lifestyle programming.

• Capture on-site content across buildings, amenities, neighbourhoods, and events.

• Help organize and maintain a comprehensive digital asset library.

Social Media Support

• Support the scheduling and deployment of content across Tricon’s social channels (including TikTok, Instagram, YouTube, and emerging platforms).

• Participate in community management, including monitoring comments and identifying opportunities for engagement.

• Ensure all content reflects Tricon’s tone, message discipline, and visual identity.

• Capture content at property sites in various development stages (under construction and occupied), including evening and weekend resident events and milestones.

Market Research & Insights

• Track emerging social media trends, formats, and best practices relevant to residential lifestyle content.

• Monitor competitor activity and conduct light benchmarking to maintain a competitive and engaging social presence.

• Pull basic performance metrics and assist with interpreting results to support continuous optimization.

Cross-Functional Collaboration

• Work closely with the Content Coordinator, Marketing team, and partners across the portfolio to support campaign and content needs.

• Collaborate with marketing leadership to execute Tricon’s vision for digital-first storytelling.

• Gain exposure to cross-functional teams across Development and Operations to understand the full lifecycle of Tricon’s communities and the role marketing plays at each stage.

Qualifications:

• Passion for social media content creation, creative storytelling, community engagement, and brand building.

• Creative mindset with the ability to conceptualize and capture compelling