Senior Media Planner

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

Overview:
The Senior Planner, Paid Social is responsible for leading a portfolio of client paid social accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Senior Planner will be accountable for developing and executing large-scale paid social media campaigns, partnering with multiple vendors to determine opportunities for success, and managing optimization and success of campaigns in accordance with client goals. 

Role Objectives:

• Develops, manages, and monitors client budget tracker for assigned accounts
• Develop yearly media strategies and recommendations under supervisor guidance
• Presents media plans and provide plan maintenance including objectives/strategies and updates
• Review and verify media buys to ensure proper execution
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops and fosters account relationships, including but not limited to Account Management, Product Management, Data & Analytics, Commerce, PR, Influencer, Strategy, and Investment teams
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across social platforms
• Attends and leads client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Solves client problems and uses conflict management skills within a professional environment
• Leverages research (e.g. ComScore, Nielsen, eMarketer, Pathmatics) to inform strategy and planning
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Assists in direct report management and career growth
• Establishes expectations and goals for team on performance marketing thought leadership

Qualifications

• B.A. or B.S. with concentration in business, marketing, or advertising preferred
• Agency experience highly preferred
• 2- years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
• 2+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 1+ years of digital marketing, search engine, display, programmatic, and / or social marketing experience preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.