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Director, Integrated Planning & Strategy | Growth Marketing Team

DEPT®
Los Angeles, United StatesRemotefull_timeVerifiedPosted 21 Feb 2025
💰 $160,000/yr($106,900/yr$160,000/yr)

About the role

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is remote role, however you must be located within 50 miles of Los Angeles, CA to be considered. Please note, that we do not currently offer relocation support of any kind at this time.

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds. You understand the dynamic and know how to flex into either or both sides of this spectrum depending on the situation. 

As such, we are looking for a Director, Integrated Planning & Strategy who shares this mindset and wants to join a talented team of growth marketers. This leadership role is equal parts seasoned client partner who can earn the trust of senior level clients, as well as a strategist well versed in storytelling and omnichannel planning that drive tangible outcomes. Ideally, you have several years of experience in full-funnel media strategy, and if not direct experience in, a robust understanding of media planning, media buying, media activation and measurement. You’re comfortable working with the biggest brands in the world, but also don’t mind being able to partner with smaller brands.

You’ll work closely in tandem with the Client teams, business development, client partner, creative, data science & analytics, data & tech, and channel activation teams to retain clients and win new ones. You will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint. 

You'll be responsible for:

Client Leadership

  • Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
  • Champion the work by having a deep understanding of our clients’ businesses and what makes them tick.
  • Work closely with various Client stakeholders as an extension to their internal teams
  • Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Support the expansion of our Integrated Planning & Strategy practice within the Creative & Media team at DEPT within North America and globally
  • Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship. 

Strategy & Planning

  • Experience leading full-funnel, connected media and data driven strategies 
  • Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
  • Work closely with various Client stakeholders and their internal teams to develop briefs that guide adjacent internal and external partners for campaign activation
  • Understand first-party data to elevate strategic opportunities
  • Continually monitor current marketing trends, new technology solutions, and competitors
  • Experience using insights from data to tell a story
  • Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both wit

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Company

DEPT®

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