Sr. Marketing Manager – Digital Marketing Strategy Integration

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

 

Job Description:
This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.

This role is responsible for driving the execution of digital marketing programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role.  

Responsibilities:

• Execute digital marketing campaigns to drive growth. 

• Leverage digital channels, including mobile and desktop paid search, social, email, ATM, and placements on BofA digital properties. 

• Integrate closely with marketing strategy leads to develop digital marketing plans and provide input on overall marketing strategy. 

• Lead and provide clear input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.

• Partner with teams inside and outside the organization, including marketing strategy, digital channels, media, and agencies, to ensure integration. 

• Regularly review and understand campaign performance in order to optimize and make strategic decisions. 

• Present creative and creative measurement to peers and senior leaders in a meaningful way.

• Use data to optimize and improve marketing assets.

Required Qualifications:

• BS/BA or equivalent experience

• 5+ years of marketing campaign management or project management experience 

• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment

• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills

• Understands the importance of corporate standards, procedures, and approval processes

• Excellent oral and written communication skills

• Proficient in MS Office Product Suite (Word, Excel, PPT) and Adobe PDF writer

Desired Qualifications: 

• Financial services experience

• Campaign measurement experience

• Presenting to groups of all levels 

• Experience with Adobe Experience Manager, Adobe Analytics, and Adobe Customer Journey Analytics

Skills:

• Adaptability

• Collaboration

• Problem Solving

• Product Marketing and Branding

• Project Management

• Active Listening

• Analytical Thinking

• Digital Marketing

• Oral Communications

• User Experience Design

• Business Acumen

• Prioritization

• Solution Delivery Process

• Strategic Thinking

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with th