Manager, Program & Promotion Campaign Planning

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

Promotions and Programs deliver millions of dollars of incremental growth by incentivizing consumers to purchase, upsell or recommend Rentokil-Terminix products.  The Manager of Program, Promotions & Campaigns for a specific group of products (eg, Termite/Home or Pest/Mosquito), develops strategies of marketing campaigns aligned to the growth strategy of a given product category.  The role manages an on-going cross functional process for a given group of products, leading the efforts for all events to ensure branding, creative, ecommerce, SEM/Digital and Call Center/ Sales teams are aligned to the execution elements of each campaign within those product categories.  The Manager conducts post promotional measurement of programs and promotions once developed and communicates results with recommendations on improvements to drive greater revenue, win rates and retention on future executions.  

Key Performance Indicators 

• Delivery: Execution to agreed AOP goals for a given category

• Efficiency: Program and Promotion Planning Calendar

• Growth: Win Rate to targets

• People: Engagement / Enablement

• Market Success: Promotion attainment of KPIs, Positive ROI

• Brand: NPS / Awareness / Consideration

Key Relationships

• Director Marketing, Residential Category (Termite/Home or Pest/Mosquito) 

• Residential Category Team members (CMI, Pricing, Product Managers)

• Director/Leader Residential Local Marketing  

• Cross Functional Team members (eg. Finance, HR, IT, Digital Marketing, Legal & M&A, etc)

• NA VP Marketing, Residential 

• NA CMO 

• MVPs, Sales VPs/Directors  

• Key suppliers, partners and consultants

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• For a given set of products within a Residential Category (eg, Termite/Home Services or Pest/Mosquito), develops comprehensive consumer focused promotion and program strategy, partnering with the Product Marketing clients to ensure alignment to achieve/deliver the Product P&L goals

• Analyzes past campaign performance for their assigned product category lines of business/products, and conducts market research with consumers to optimize offers and messaging 

• Generates actions plan to optimize future campaigns for a given set of products/lines of business

• Manages a continuous process and ensures adherence to best practices across Marketing, Sales and Operations teams for a given set of products/lines of business

• Leads development of A/B testing and experiments with paid media agency

• Develops campaign calendar and works with cross-functional teams (Direct Mail, Email, Paid Media, Owned, Web) on the execution of campaigns

• Partners with content and creative team on the creation of campaign assets

• Informs content and creative team of learnings to enhance future campaigns

• Tracks progress and analyzes the impact of each campaign/marketing initiative in order to provide insightful recommendation for a given set of products/lines of business 

• Generate new ideas to improve and optimize campaigns and marketing initiatives for a given set of products/lines of business

• Manages current marketing partnership and develops new programs that contribute to revenue growth