Director, Innovation & Growth Strategy

Overview

 

About Propeller

 

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

 

Our Culture

 

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

 

Come Live Your Best Life With Us

 

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

 

Title: Director, Innovation & Growth Strategy 

Company/Location: New York, NY

Department/Discipline: Strategy

 

As Director, Innovation & Growth Strategy,  you will be an integral and independent strategic leader guiding Propeller and healthcare brands to grow and activate digital.  Your contribution would include:

• Leadership: Support operationalizing innovative excellence to ensure healthcare clients and internal teams are educated and motivated to do breakthrough digital
• Strategy: Leverage a deep understanding of brand marketing to sell in new client initiatives and experiences that apply data, innovation, and technology across business planning and ongoing engagements; ensure quality control of brand planning best practices
• Creativity and Innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle; bring new ideas and ways of working to Propeller and clients
• Presentation: Develop and lead impactful client workshops to bring innovation to life in a meaningful, immersive way
• Partnership & Resource Development: Build and deepen relationships with third-party partners; continue to update and evolve Innovation Suite resources to ensure internal team has the necessary tools/trainings to turn innovation into action
• Trend-watching: Keep a pulse on market trends to optimize and support progressiveness for clients and employees—bringing them to the forefront consistently in unique, hands-on ways
• People Management: Oversee Innovation & Growth team member(s) and ensure their growth
• Propeller brand: Drive forward brand initiatives for thought leadership, awards, and people & culture

OHG Liaison: Partner with OHG Digital Fusion team as an Advisory Board member to cross-share innovation best practices and learnings to better provide recommendations

 

To be successful in this role, you will need:

• 8+ years of experience in brand, digital, or engagement strategy or equivalent 
• People management experience
• Significant background in healthcare, focus in pharmaceutical
• An engaging leadership presence that comes across equally strong in person, over the phone, and through writing
• Deeply familiar with omnichannel strategy and its activations, including data, media/social, field, and experiential activations
• Strong business judgment, decision making, and analytical skills
• Content marketing expertise to bring stories to life and build positioning/messaging across Propeller communications
• A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
• Exhibit excellent interpersonal skills, charisma, and self-confidence to make an impact on internal teams and motivating others
• Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidiscipli