Manager, Measurement Innovation & Data Science

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

This is an exciting role to work and grow in the intersection of ad tech, media, and data science. We are looking for a self-starter who is proficient in advanced analytics/data science and has strong interest in advertising or media tech.

You will have the exposure to cutting edge technologies and will work closely with product team, ad sales, research, industry vendors and play an integral part to drive the measurement innovation across NBCU portfolios.

As the Senior Manager, you will report to Sr. Director of Measurement Innovation.

• We don't have a typical day-to-day because every day is different! This list just gives you an idea.
• Research on cutting edge media measurement methodologies, run test queries on sample data and synthesize research findings to senior leadership
• Explore machine learning algorithms, develop customized models independently, and collaborate with data engineers to deploy models to production
• Crunch, investigate and analyze various kinds of data across different data sources and use cases
• Conduct log level analysis using NBCU 1st party data, and or 3rd party data from the NBCU Audience Insights Hub
• Manage various projects timelines, agenda, deliverables, analysis, findings etc.
• Partner with product, IT, client strategy teams and influence go to marketing or sales strategy of NBCU ad offerings
• Work with senior research leaders in evaluating measurement solutions, tools and data sources to understand capabilities and potential benefits to full funnel media measurement
• Collaborate across NBCU Measurement & Impact teams on measurement projects, learning initiatives, etc.

Qualifications

• Bachelor’s degree from an accredited college or university in Math, Statistics, Economics, Marketing Analytics, Communications, Media or related field (Master’s degree preferred)
• 2+ years full-time, post-graduation work experience in data analytics, media research, or data science with ad tech company, digital entertainment company, advertising agency, media research provider or data analytics firm
• Proficient in R, Python, Spark, and SQL. Demonstration of independently accomplished data science projects from end to end including data manipulation, visualization, statistical modeling
• Deep understanding of statistics concepts and machine learning algorithms
• Experience of using data manage platforms, cloud databases (AWS, GCP, Snowflake, etc.)
• Experience of A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model)
• Experience of relational database and proficient to process big data using SQL
• Understanding of broadcast/cable, Connected TV/OTT and digital media landscapes
• Knowledge of cross-platform measurement across digital, linear, and streaming (including CTV/OTT, addressable TV, etc.) a plus
• Experience with Excel and dashboarding/data visualization
• Flexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholders
• Self-starter who can perform independently and proactively while working in a collaborative team environment

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Tuesday - Thursday on-site, Monday and Friday remote

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid lea