Sr. Shopper Marketing Manager, National Grocery

Position Summary:

The Senior Shopper Marketing Manager (SSMM) for National Grocery’s purpose is to provide best-in-class marketing support to Kroger and Albertsons (accounts subject to change) and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.

Working closely with sales, eComm, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the Senior SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.

The ideal candidate will have both a marketing and sales mindset.

Essential Job Functions:

Channel/Retailer Marketing Strategy
• Serves as the marketing expert across Kroger and Albertsons (accounts subject to change), with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth
• Provides channel and retailer specific programming that creates shopper purchase conversion
• Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
• Designs creative and impactful messaging relevant to national grocery landscape
• Align with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
• Analyzes performance to deliver actionable conclusions and optimize future programs
• Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI

• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.
• Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the grocery channel
• Tailors national programs to Kroger & Albertsons through tactics including loyalty, digital offers, shopper media, etc.
• Create communication and execution paths that are set to win across digital and in-store environments
• Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch where applicable
• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: .Com environments, Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery
• Drive successful eComm joint business planning throughout the year
• Participate in regular Shopper Marketing and sales team conference calls and meetings
• Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
• Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
• Maintains strong working relationships with internal and external stakeholders to influence decision making
• Other duties as assigned

Position Requirements:

• Must be located in Cincinnati, OH
• The ideal candidate will have 5+ years of combined experience in the areas of traditional and omni Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
• Preferred 2-years agency experience with demonstrated success
• Previous national grocery retail experience/relationships a plus
• Previous experience with 84.51, Kroger Precision Marketing and/or Albertsons Media Collective a plus
• Previous experience with eComm, curbside pickup and home delivery platforms a plus
• Analytical thinker with data analytics experience preferred
• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners
• Effective communication skills – written and oral
• Must have a strong sense of urgency
• Must be detail-oriented
• Strong ability to build solid relationships both internally and externally
• Mu