Customer Strategy & New Commercialization Model Head

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Position Summary

The CEX Str&NCM head is responsible (with the On&NCM AD)  for assuring the implementation of the client strategy and the new commercial models that are outlined from global with the different therapeutic areas (with roles such as HCP strategiest, brand leads, marketing, etc.) so that there is homogenization throughout the cluster. This manager is also responsible for customizing this strategy to the context of Spain and Portugal, also ensuring their efficiency and differentiation with respect to what competitors are doing in our market.

In addition, he will lead transversal projects needed to implement customer strategy, providing methodology and reporting, both to the omnichannel AD and to other key impacted figures.

Disseminated good practices, innovation, etc. thus helping the areas in their business objectives.

Key Responsibilities

Strategy Development

• Particularize to Spain and Portugal the global guidelines and strategies.
• Implement the transversal projects needed to achieve the strategy (such a BMS portals, New Roles implementation).Owns the end-to-end HCP customer journey from omnichannel strategy to execution cross brands.
• Fosters collaborative working relationships with the therapeutic areas
• Coordinate transversal work groups.
• ·Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection cross brands.
• Coordinate with global group the automatization/speed up the content process, analytics, etc.
• Reporting analytical understanding to key stakeholders.
• Digital and innovation thinking to find out innovative solutions.

Execution Excellence

• Coordinate transversal groups with different objectives.
• Deliver projects with transversal impacts and be responsible for the KPI tracking.
• Coordinate activities with global teams.
• Create digital and innovation ecosystem and promoting BMS. Knowledge of local agencies and partners.

Required Qualifications & Experience

• Prior marketing experience with a track record of leading and executing HCP-focused marketing strategies.
• Knowledge of HCP customer journeys, preferences, and needs​.
• Fluency in interpreting analytical models and ability to translate analytics into actionable strategies​.
• Familiarity with omnichannel strategy and modular content production.
• Ability to navigate and build relationships across teams and functions (e.g., Medical, Access, Sales)​.
• Ability to collaborate with new global teams. and adapt new processes (e.g., iterative MLR process).   
• Demonstrated strategical thinking but also operational.

Key competencies desired

Customer oriented mindset

• Adopts an HCP-focused mindset.
• Understanding of customer strategy analytics and KPI to assure efficiency in campaigns, actions, etc.
• ability to convince others to start making data-driven decisions regarding customers. Deeply understands HCP journey and experience.
• Understands HCP segments and attitudes.
• Demonstrates ability to deliver on customer needs and optimize customer experience.
• Exhibits genuine care for customers.
• Scientific expertise (nice to have).
• Understands regulatory guidelines and landscape.
• Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data.

Commercial excellence

• Has in-depth knowledge and experience with key Commercial processes and capabilities (customer journey development, strategy development, brand planning, channel optimization, tactica