Commercial Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

MedTech Sales

Job Sub Function:

Clinical Sales – Hospital/Hospital Systems (Commission)

Job Category:

Professional

All Job Posting Locations:

Danvers, Massachusetts, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Remote work options may be considered on a case-by-case basis and if approved by the Company.

We are searching for the best talent for a Commercial Marketing Manager.

Purpose: We are seeking extraordinary talent to join our J&J Heart Recovery US commercial marketing organization to help empower our field teams and healthcare providers to profoundly impact patients' lives.  Our unwavering commitment to excellence, portfolio of cutting-edge technology, and deep understanding of customer needs put us at the forefront of shaping the future of cardiovascular care.

As the Commercial Marketing Manager, you will be instrumental in crafting and executing impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S.  You will be a part of a team that drives downstream marketing initiatives encompassing portfolio strategy, new product launches, messaging campaigns and collateral development.  Your efforts will be informed by extensive collaboration across multiple functional areas including R&D, finance, corporate communications, clinical marketing, upstream marketing and the field sales organization.  Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders.

You will be responsible for:

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services
• Help define and articulate the product portfolio strategy with a focus on hardware, software, and services (HSS) while also being involved in strategy and campaign execution for disposable product portfolio
• Help launch new products and indications.
• Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc).
• Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings
• Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc)
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives