Director, Marketing Analytics (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

The Director of Marketing Analytics will play a key role in achieving our mission by turning CrowdStrike’s rich data into insights that accelerate pipeline, revenue, and platform adoption. You will build and manage a small marketing analytics team that partners closely with Demand Generation, Digital Marketing, Field & Partner Marketing, Product Marketing, as well as cross-functionally across GTM analytics teams to: 

• Define how we measure success across the full go-to-market funnel

• Provide clear, actionable insight into where to invest and how to optimize

• Connect marketing activity directly to key funnel and revenue metrics including pipeline, ARR, CAC and retention.

You are comfortable going deep into the data and presenting the insights and recommendations in a clear, concise and actionable manager to all key stakeholders and senior executives.

What You'll Do:

Strategy & Leadership

• Help define the global marketing measurement framework from top of funnel to customer acquisition and expansion,  including core KPIs, definitions, and governance. 

• Develop and drive a multi-year analytics roadmap that supports CrowdStrike’s growth strategy, including AI-driven insights and experimentation approaches.

• Build, lead, and mentor a marketing analytics team; set goals, establish processes, and foster a culture of curiosity, accountability, and continuous improvement. Work collaboratively across GTM analytics teams to ensure a common set of data, definitions and measurements across the funnel. 

• Serve as a key advisor to the CMO and marketing leadership, translating complex data into clear recommendations and trade-offs.

Performance Measurement & Insights

• Design and operationalize dashboards and reporting that provide real-time visibility into marketing performance across channels, segments, regions, and products..

• Lead analysis of full-funnel performance (awareness, engagement, MQL, SQL, pipeline, bookings, module adoption, ARR) to identify growth opportunities and performance gaps. 

• Develop and maintain a GTM and marketing attribution model to measure program ROI and inform budget allocation and channel mix decisions.

• Partner with the Demand Generation and Digital teams to run structured experiments (A/B tests, incrementality tests) and provide statistically rigorous recommendations.

Revenue & Forecasting

• Collaborate with Sales, RevOps, Alliances and Finance on pipeline diagnostics, forecasting, and scenario modeling for marketing-sourced and influenced pipeline and ARR. 

• Build models that link marketing inputs (spend, campaigns, programs) to outputs (pipeline, ARR, retention/expansion) at segment and product levels.

• Provide executive-ready insights for QBRs, board materials, and planning cycles, highlighting what’s working, what’s not, and where to invest next.

Storytelling & Change Management

• Turn data into compelling narratives that influence senior stakeholders and drive action. 

• Educate and enable the broader marketing organization on metrics, dashboards, and how to use data in planning and execution.

• Advocate for a data-informed culture while balancing quantitative insight with market context and customer understanding.

What You'll Need:

• 15+ years in marketing analytics, business intelligence, data science, or related roles, with a strong focus on B2B and/or