Director, Experiential & Showroom Expansion (NYC)

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

**In the first six months, you’ll be expected to spend substantial time in Los Angeles to support key initiatives and immerse yourself in Babylist’s experiential strategy. By fall, you’ll transition to New York to lead the launch of our NY showroom, opening in Q2 2026—executing the vision, planning, and build out. **

What The Role Is 

Babylist is hiring a Director of Experiential Marketing & Showroom Expansion, a visionary leader who will shape how our brand shows up in real life. From jumping into our LA showroom’s current projects—pop-ups, partner moments, and more—to leading the charge on future locations, you’ll craft standout experiences that captivate expecting families and make the Babylist brand unforgettable. We’re planning to open a new showroom in NYC in 2026, and you'll be the driving force behind its launch, reimagining what a Babylist showroom can be and setting a new standard for how we show up in this epicenter of parenting and culture. 

You’ll lead with creativity and strategy, balancing blue-sky thinking with flawless execution. Whether you're crafting immersive brand moments, creating a comprehensive build-out timeline with all the right external partners in place, or collaborating with our Partnerships team to spotlight Brands in new and elevated ways, you'll keep the big picture in focus and the details dialed.

This role is made for someone who thrives on autonomy, communicates clearly and confidently, and knows how to turn ambitious ideas into real-world magic. You’ll wrangle big ideas from passionate voices and make smart, strategic calls that shape the future of Babylist IRL. This role reports to the VP, Brand and Media

Who You Are

• 10-12 years of experience in experiential marketing for consumer brands 
• You have proven experience owning a physical buildout - ideally launching a retail store, showroom, or series of pop-ups
• You’re constantly seeking creative ideas and inspiration, and are also equally strategic and executionally driven
• You can collaborate with a diverse group of creative thinkers, distill a range of perspectives into clear strategic direction, and communicate decisions with clarity and purpose
• You have experience working across a variety of budgets and scale (both intimate experiences with 10-15 influencers and much larger brand activations with 250+ guests) 
• Deep understanding of the Babylist brand and how we can elevate and evolve our IRL expression 
• You are passionate about measuring the impact of brand experiences and how they contribute to a brand’s overall goals.
• You have experience collaborating with sales or partnerships teams that have revenue-generating goals

How You Will Make An Impact

• Spearhead the launch of our New York showroom, overseeing everything from buildout roadmap and vendor coordination to brand experience execution
• Develop, lead, and execute key IRL brand moments both inside and outside of Babylist LA & NY Showrooms—including, but not limited to, brand pop-ups and activations, events, and new influencer activations
• Collaborate cross-functionally with design, retail, and operations teams to bring the NY showroom to life, ensuring the space delivers on brand