Sr. Marketing Manager, B2B

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose 

The Sr. B2B Product Marketing Manager ensures that we reach the right audience, with the right message, through the right channels, at the right time to support our growth and awareness objectives. The role will serve as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning. This role will actively participate in new product launches and strategic initiatives to influence business outcome and will serve as a cross-functional leader and bridge among marketing, product, and sales, contributing a deep product knowledge and marketing perspective. Working closely with product marketing counterparts to define consistent, best practices and infuse customer learning into marketing strategy. This role will be a key strategic contributor to support defined business objectives. 

Essential Functions 

Customer-Centric Product Positioning and Messaging Creation: 

• Develops deep knowledge of assigned solutions, understanding key customer pain points and product use cases that solve these pain points. 

• Develops and maintains robust messaging frameworks for assigned solution portfolio including key use cases, product benefits, and value propositions to ensure a consistent tone and style across all market activities. 

• Crafts and tunes customer-centric value propositions and product positioning to key buyer personas at each stage of the buying journey, using competitive intelligence and customer insights to differentiate assigned solution suite in the market. 

• Serves as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning. 

Go-to-Market Strategy: 

• Plans, develops, and executes comprehensive go-to-market strategies for product, feature, and initiative launches in close partnership with Product and Market Solutions teams. 

• Informs and educates content and growth and acquisition teams about product road map, use cases, enhanced features, messaging, and business goals, ensuring that marketing strategy is aligned in support of product goals. 

• Owns a portfolio of solutions and plays a key role in go-to-market strategy for launches related to assigned portfolio. 

Content Creation and Sales Enablement: 

• Develops compelling solution narratives that are resonant with target audiences. 

• In partnership with content and sales teams, consistently as