Senior Manager of Performance Media

SENIOR MANAGER PERFORMANCE MEDIA, PERFORMANCE MARKETING, GEICO
 

GEICO is seeking a Senior Manager of Performance Media. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search team that develop and execute paid search campaigns but also oversee a paid media agency for the other paid media channels (eg programmatic display and social media). This individual will develop, execute, optimize and report paid search campaigns while simultaneously coordinating with the paid media agency to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This role reports into the Sr. Director, Performance Marketing.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH

KEY RESPONSIBILITIES:

• Oversee cross-channel paid media performance across both in-house and external agency team for lower funnel activities

• Develop and execute comprehensive PPC / paid search strategy for GEICO and individual lines of business, to drive profitable growth, improve quote completion rates and grow efficiency in cost per new business metrics

• Manage and hold accountable paid media agency across consideration and conversion funnels for all non-paid search channels, such as social and programmatic display

• Build a culture of high velocity testing and diligent measurement that will improve efficiency and efficacy, and generate scalable results

• Develop a KPI based learning agenda to assess paid media performance overtime

• Perform ad-hoc, weekly, monthly, quarterly and annual analyses pertaining to line of business performance, historical trend analysis, brand demand, and competitor insights.

• Derive data-drive insights to identify growth opportunities and content performance drivers across paid activity on YouTube, TikTok, Meta, Snap and Pinterest

• Drive continuous performance improvement through optimization of performance tactics

• Collaborate with cross-functional teams, including Creative, Analytics and Media Strategy & Planning, to align goals and with business performance objectives

• Stay updated with evolving paid search best practices and algorithm changes

• Report into the Senior Director of Performance Marketing

KEY QUALIFICATIONS:

• Bachelor’s Degree.

•  7+ years of experience in PPC and digital marketing.

• Mastery of SA360 and Google Ads (AdWords)

• Experience with social media platforms (eg Facebook, Pinterest, Snap, TikTok, etc)

• Proficiency in Google Analytics

• Performance marketing mindset to work toward goals and targets.

• Strong analytical skills for keyword research, data analysis, and performance tracking

• Exceptional leadership and management capabilities to oversee team members and agencies.

• Excellent communication skills, both written and verbal, for collaboration and reporting

CORE COMPETENCIES:

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking

• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals

• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations

• Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others

• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons

• Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

PREF