Sr. Manager, Search Engine Marketing

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Search Engine Marketing develops and implements comprehensive PPC strategies for key categories and products to drive sales, revenue growth, and efficiency. The Senior Manager conducts keyword research and analysis, manages and optimizes campaigns across platforms, and leverages analytics tools to track performance and report key metrics to senior leadership. The Senior Manager collaborates with site merchandisers and cross-functional teams to align campaigns with broader marketing initiatives, mentors junior PPC team members, and partners with internal teams to ensure landing pages, ad copy, and promotions are optimized for conversion. The Senior Manager develops and maintains paid-search investment plans, executes ongoing optimization to improve campaign performance, and stays current on emerging PPC technologies and techniques to keep the company ahead of the competition.

What You Will Do

• Develop and implement PPC strategies for retail products that drive sales and revenue growth.
• Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform’s features and nuances.
• Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform’s features and nuances.
• Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
• Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
• Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
• Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
• Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
• Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
• Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
• Execute ongoing optimization to improve campaign performance and identify opportunities for innovation and experimentation to stay ahead of the competition.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

• PPC Strategy & Growth Orientation: Strong skill in designing and executing PPC strategies for retail categories and products that drive revenue growth, efficiency, and ROAS improvement.
• Search & Shopping Platform Expertise: Deep hands-on expertise in Google Ads and Microsoft Advertising (Bing), including the ability to optimize search and shopping programs using platform-specific features and levers.
• App Campaign Management: Proven ability to manage and optimize app acquisition and engagement campaigns across platforms such as Google Ads and Apple Search Ads (ASA).
• Shopping Feed & Catalog Management: Strong skill in managing product feeds and resolving feed quality issues using feed management tools (e.g., ProductsUp) to improve shopping performance at scale.
• Measurement, Analytics & Performance Reporting: Advanced ability to use Adobe Analytics (and related analytics tools) to monitor performance, identify trends and opportunities, and deliver clear, decision-ready reporting and recommendations to senior leadership.
• Attribution & KPI Optimization: Working knowledge of attribution approaches and measurement pla