Sr. Manager, Media Sales Lead

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

 

Job Overview

The Senior Manager, Media Sales drives advertising revenue growth across a broad portfolio of clients spanning multiple categories. This role serves as a trusted partner to brands, agencies, and internal Macy’s stakeholders by developing impactful media strategies that support both client goals and revenue growth for Macy’s and Bloomingdale’s. Acting as a consultative sales leader, the Senior Manager collaborates closely with merchandising and marketing partners to deliver customized solutions that maximize client performance.

This individual leads all sales-related activities, including presenting capabilities, analyzing client needs, creating tailored proposals, and leveraging campaign insights to inform future strategy. In close partnership with cross-functional teams—including Media Planning, Analytics, Product, and Finance—the Senior Manager ensures seamless planning, execution, and measurement of campaigns.

In addition to managing key accounts directly, the Senior Manager oversees and develops a high-performing team of Media Sales Specialists who manage small to mid-size accounts. The Senior Manager provides strategic guidance, coaching, and support to help the team grow existing business and acquire new clients.

 

What You Will Do

• Lead and develop a high-performance team responsible for managing over $40MM in revenue.
• Proactively create media investment recommendations for key accounts by analyzing multiple data sources, including sales and receipt plans, historical spend, customer trends, and past campaign performance.
• Understand client objectives and seasonal business opportunities; propose strategic media mix and audience targeting recommendations that align with their goals.
• Embrace a “one team” mindset by collaborating closely with cross-functional partners—such as Merchants, Account Management, Media Planning, Campaign Management, and Analytics—throughout campaign planning, execution, and measurement. Prioritize lead times and downstream impacts when launching new campaigns.
• Manage a high volume of campaigns with strong attention to detail, ensuring all client-specific requirements are met consistently.
• Evaluate campaign performance to identify growth opportunities and deepen client relationships.
• Actively listen to advertiser needs and share feedback with the product development team to support ongoing innovation and enhancement of Macy’s Media Network’s offerings.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

 

Skills You Will Need

Consultative Selling Expertise: Proven ability to understand client needs, develop tailored media strategies, and drive revenue through strategic recommendations.

Team Leadership & Development: Experience leading, coaching, and developing high-performing sales teams; strong people management and mentorship capabilities.

Strategic Thinking & Business Acumen: Ability to assess market trends, client business cycles, and customer data to inform proactive media planning and investment strategies.

Media & Audience Strategy Knowledge: Deep understanding of digital and audience-based advertising, including retail media networks and performance-based media buying.

Cross-Functional Collaboration: Skilled in partnering with internal teams (e.g., Merchandising, Media Planning, Analytics, Product) to ensure campaign success and client satisfaction.

Campaign Management & Execution: Capable of managing a high volume of complex campaigns with precision, ensuring all client-specific requirements are met.

Analytical & Data Interpretation Skills: Comfortable analyzing data from multiple sources (e.g., sales plans, customer trends, historical performance) to drive in