Community Market Manager - Hospice

Our culture and people are what set us apart from other post-acute care providers. We’re dedicated to the growth and development of our team to set them up for success. We CARE for our patients like they are our own FAMILY.               

Community Market Manager - Hospice

Schedule: Monday - Friday

Agency: Redcrest Healthcare

MUST HAVE 3 YEARS OF SALES EXPERIENCE, PREFERABLY IN HOSPICE OR THE MEDICAL FIELD

ONE YEAR OF PROGRESSIVE HOSPICE SALES LEADERSHIP PREFERRED

SUMMARY:

The Community Market Manager - Hospice is responsible for driving strategic growth across an assigned
geographic region by leading a team of Hospice Community Educators and Clinical Community Liaisons.

This role provides hands-on leadership, coaching, and accountability to ensure team success in building
strong referral relationships, increasing admissions, and expanding market share.

KEY RESPONSIBILITIES:

• Manage and oversee all community growth and strategic plans for dedicated agencies.

• Analyze regional market trends and referral data to identify opportunities and adjust strategies accordingly.

• Collaborate with operational leaders to align sales activity with clinical capacity, service capabilities and patient eligibility.

• Conduct routine field visits with team members to provide coaching, joint calls and sales strategy support.

• Work with region and agency leadership to implement appropriate sales structure and prioritize key customers in accordance with market strategic growth plan.

• Be responsible for day-to-day oversight and management of community marketing personnel and activities to meet/exceed assigned sales target.

• Provide support to community marketing personnel for dedicated agencies and serve as a point of escalation for questions and subject matter expertise.

• Conduct administrative oversight functions for community marketing personnel for dedicated agencies such as time off approvals and assessing additional support needs.

• Work with RVP, Hospice, Sr. Director Sales, Partnership and Community leadership to develop and execute market specific annual strategic plan/budget and prepare weekly, monthly, and quarterly sales updates to ensure achievement of established sales targets and compliance with established budgetary constraints.

• Manage sales time and resources according to plan.

• Ensure sales team maintains detailed territory lists, prioritizing accounts in accordance with the market/territory sales plan. Maintain detailed territory management systems records as required.

• Meet with market leadership and community team to discuss market sales activities, new opportunities, potential barriers, and service recovery on a weekly basis.

• Make sales calls, arrange appointments and deliver educational programs to keep referral sources current in local agency service offerings.

• Be a liaison between referral sources and company staff to provide information on company services, resolve problems and maintain positive customer relations.

• Maintain market awareness and prepare competitive updates.

• Participate in special projects, quarterly blitz events, and perform other duties as assigned.

• Travel expectations up to 90% within assigned territory.

• Other duties as assigned.

MANAGEMENT RESPONSIBILITY:

• Responsible for the day-to-day management of the assigned team members

• Interviewing, hiring, training and termination of department personnel

• Provides consistent coaching and provides challenge and opportunity to direct reports

• Supervises direct reports with consistency and clarity of expectations

• Completes yearly evaluations in an accurate and timely manner

• Performs coaching, counseling, and discipline as needed

• Works with direct reports to ens