Customer Communications Manager

Req ID:446006 

 

At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the industry. Every day, more than 80 000 colleagues lead the way to greener and smarter mobility worldwide, connecting cities as we reduce carbon and replace cars.

 

 

The primary mission of the Customer Communication Manager is to contribute through the development of relevant communications collaterals to support Customer Communications & Business with tendering activities.

Once in this role, you will contribute with strategic communications actions in order to ensure a consistent customer & tender communications; develop and coordinate customer & tender communications tools in close cooperation with internal & external stakeholders and be the interface for the Digital Platform.

 

The Customer Communication Manager reports hierarchically to the Tender Communications Director.

 

Purpose of the job:

• Manage the Customer Newsletter Project
• Contribute to the Tender Communication activities through development of relevant communication collaterals to support Business Rank 1 tendering activities.
• Be proactive with strategic communication actions in order to ensure a consistent tender communication
• Develop and coordinate tender communication tools in close cooperation with internal & external stakeholders
• Be the interface for the Digital Platform.
   

Main responsibilities:

• Customer Newsletter
  • Manage the Customer Newsletter project.
  • Define the editorial strategy and key messages.
  • Propose appropriate format and channels.
     
• Tender communication
  • Be proactive and propose impactful communication strategy actions with Tender Team on rank 1 tenders
  • Identify for each tender the value proposition to make differentiation (and if needed - provide support to other tender coms persons)
  • Contribute to the storytelling framework and feed key messages to drive the project team efficiently (collective work with Business & local coms)
  • Establishes specifications, briefs the agencies and drives the work with them 
  • Implements and ensures the follow-up of tender communication actions in cooperation with central and country communication
  • Produces communication tools (videos, executive summary, design book, Digital Platform,...) with central and country communication and ensures validation by the appropriate stakeholders
  • Coordinates with internal stakeholders (project, sales and management teams, Passenger experience team, A&CD, Regional Coms) and with external stakeholders (coms agencies, consortium partners)  to pursue tender Coms awareness and visibility, facilitate better cooperation and optimize ways of working together
  • Manages budgets and planning in line with tender requirements
  • Participate to specific communication plan at pre-tendering phase, business development phase, in close coordination with the country/cluster communication director/manager and the central communication teams
  • Supports country communication Director/Manager on rank 2 tenders thanks to close cooperation and support to establish the right governance : regular meetings (process, REX, best practices, regular feedback…), templates, workshops…
  • Be accountable for tender communication within the constraints of the budget (the amount of the budget depends on each tender)

 

• Transversal mission : International coordination
  • Properly cascades information and processes related to international coordination (admin, budget, coms plans, transversal topics & campaigns) to Region & Country/cluster communicators
  • Collects bottom-up information from the countries

 

Competencies & Skills

• Be a real “storyteller” or a journalist background in order to be able to support the tender team to define and highlight the impactful and meaningful value proposition and key benefits
• Able to interact and communicate courteously and professionally, both orally and in writing among all levels in the organization
• Be comfortable to work in matrix organization
• Able to work on Project Management mode
• Excellent in English
• High reactivity, proactivity and adaptability,
• Very well organized with high level of anticipation, very patient , resilient and flexible
• Adapts to different cultures., Ability to make decisions/Sense of urgency
• Creativity and Interpersonal skills
• Good knowledge of solution