Solution Leader, Cloud Platforms

Overview

Job Summary:

 

A Solution Leader supports the delivery of a given solution within the Digital Factory; defines and coordinates all necessary activities for the commercial implementation of in­ development products of the Digital Solutions unit with the strategic business units (SBUs), commercial affiliates (technical services and marketing). She/He has a deep understanding of the the industry and target markets, and builds close relationships with key stakeholders to ensure a successful roll-out of the solution(s). Reporting to an Expert Solution Leader, the solution leader works in close collaboration with other parts of the Digital Solutions unit (e.g., Digital Service Enablement Lead, Technical Support Lead) to understand the value of the product(s) and help define their positioning. S/He prepares global marketing support programs and provides marketing assistance to field personnel and customers while supporting the release of the product.

Responsibilities

Key Accountabilities

Essential Functions:

• Works closely with and supports Senior and Expert Solution Leader(s) in defining how a solution will drive value for Werfen and which teams will be responsible for marketing, selling and servicing.
• Supports customer insights generation and analysis in regards to product launch if required
• Collaborates in the definition of which channels will be used (KAMs, sales reps, digi­ tal marketing, etc.) to bring a solution to market, and how this may vary by geogra­ phy/customer
• Helps to determine pricing levels and, if required, reimbursement routes and codes for respective target markets in close collaboration with local affiliate organization as well as local health systems and healthcare payors
• Identifies legal and regulatory requirements for commercial deployment in the rele­ vant markets and works closely with the local and world-wide (WW) teams towards meeting them
• Prepares and coordinates marketing support programs, contributes to planning and creation of advertising and promotional materials, and writes technical bulletins, whitepapers, newsletters, and other relevant documentation
• Provides product training to SBUs and commercial marketing teams; works with field sales staff to develop training requirements and sales tools required to introduce new products and respective sales campaigns
• Coordinates knowledge transfer activities to bring where applicable SBU and local teams up to speed to be able to position the product(s) in the different market
• Supports preparation and provision of presentations to customers and generates ad­ vocacy for the solution within the different markets
• Understands all maintenance, performance, and competitive advantages of the solu­ tion(s)
• Monitors field tests and marketing introduction programs
• Maintains regular communications with commercial organizations on challenges with commercial implementation
• Independently resolves conflicts / problems with company peers
• Support the Solution Leader in the coordination of projects and release of the prod­ uct, including documentation.
• Manages and drives projects with minimal supervision

This position will work closely with other parts of the Digital Solutions Unit (esp. Digital Business Strategy, Solution Leaders, and Scrum Masters), the WW Service Team, the R&D Team, the WW Marketing Team, the Marketing Commmunication Team and Commercial Affiliates (service, marketing, sales).

 

Qualifications

Minimum Knowledge & Experience Required for the Position:

• Bachelor's degree in Engineering, Biological Science, Business Administration or Mar­ keting discipline, or equivalent
• MBA, preferred
• Prior experience in marketing/ product management or project management posi­ tions (or similar), preferred
• 5-8 years of professional experience in a similar function within a medical device/ diagnostics/ healthcare organization with direct commercial presence in key geogra­ phies, preferred

Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.

 

 

Skills & Capabilities

Domain Expertise:

 

• Proven knowledge of standard concepts, practices, and procedures within the rele- vant industry
• Experience with B2C digital products, preferred
• Experience releasing products in regulated
• Experience in business and sales development, increasing client bases, client acquisi­ tion, marketing, sales pitches, and sales follow-up
• Experience in marketing, sales, and se