Director, Distribution

Company Description

Reporting to the General Manager, your priorities include building influential relationships with Directors of Sales and Distribution (DSD) at Red Bull Distribution Company (RBDC). Main responsibilities include communicating priorities, managing important Red Bull North America (RBNA) initiatives, developing systems to increase goal execution, and monitoring progress against business plans. You will work together with the RBDC DSD to improve performance and ensure in-market execution exceeds objectives while building understanding between RBDC Leadership and the Senior Director of Distribution (SDOD).

Job Description

THIRD PARTY DISTRIBUTOR MANAGEMENT

Lead communication of our annual sales strategies and quarterly/monthly initiatives to Distributor Partner's (DP) leadership 

Communicate our initiatives to Distributor Partner Manager's (DPM) team

Implement systems to track and benchmark DPs against main initiatives/goals

Complete market visits to evaluate in-store conditions

Establish a clear set of goals for Distributor Partner Manager's (DPM) and Distributor Partner's (DP)

RBDC MANAGEMENT

Align with RBDC Directors of Sales & Distribution (DSD) to agree on annual sales strategies and quarterly/monthly initiatives

Communicate RBNA initiatives to the RBDC DSD

Participate in Monthly Planning & Review (MPR) meetings with DSD to agree on performance gap closure, monthly priorities, and complete in market visits with DSDs and GSMs

Ensure RBNA resources (POS, Trade Funds, Incentives) are allocated to RBDC

BUSINESS PLANNING

Establish annual Region Business Plan to with DPs & DPMs to achieve RBNA & DP success inclusive of all goals and investments

Ensure our investment in trade funds and point of sale are deployed across the Region to achieve the annual business plan

Work with DPMs to influence 3rd Party DP's areas of focus, organization requirements, numeric distribution, volume and share plan, investments, and execution goals

Secure agreement on the annual Business Plan with 3rd Party DP's principals and owners

Communicate Business Plan progress updates with DP ownership and principals and course corrects

BUSINESS INTELLIGENCE

Maintain a working knowledge of all Red Bull systems IRI, CPM, POS, Workbench, etc.)

Maintain knowledge of Key Account systems

Use Business Intelligence to increase the performance of the DP network

DISTRIBUTOR STRUCTURE AND NETWORK

Develop short- and long-term plans to improve DP Network within Region

Develop best practices to share and implement within the DP network

Work across other regions to benchmark performance and best practices

LEADERSHIP

Manage a team of DPMs in the region

Lead DPM training initiatives to develop job skills

Work in a leadership role in the Region to ensure sales is integrated into marketing plans for the Region

Coordinate Key Account and marketing programs' execution through a partnership with the Regional and National Key Accounts Team.

Qualifications

10+ years of Sales experience in the Consumer Goods industry (Beverage required)

6+ years of management experience

Experience working with or managing a DSD network on a regional scale

Negotiation experience

Experience developing successful sales and trade marketing strategies

Bachelor’s Degree preferred or equivalent work experience in place of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.