SVP, Creative & Campaign Management

Job Description

The SVP, Creative + Campaign Management is a senior executive leader responsible for overseeing the end-to-end creative and campaign infrastructure that drives the network's marketing output. This leader owns two interconnected divisions — Creative Services (AV Production, Print Design, Digital Design, and Motion Graphics) and Campaign Management (campaign operations and workflow oversight) — ensuring that great ideas are executed with speed, quality, and strategic intent.

This is a role for an operator and creative executive in equal measure: someone who can shepherd compelling campaign creative from brief to delivery while simultaneously running a high-performing, cross-functional team. The SVP will be a key senior partner to the EVP of Marketing, the Originals and Brand marketing leads, and the broader network marketing organization.

REPORTING STRUCTURE

Reports to: EVP, Marketing

Direct reports include the leadership of:

• AV Creative (video/audio production)
• Design (Print, Digital, and Motion Graphics)
• Campaign Management / Campaign Operations

KEY RESPONSIBILITIES

Creative Services Leadership

• Lead and inspire a multidisciplinary in-house creative team spanning AV production, print design, digital design, and motion graphics.
• Drive a consistent, high-quality creative standard across all deliverables — from tentpole campaign toolkits and key art to digital assets and motion packages.
• Partner closely with Originals Marketing, Brand Marketing, and Digital Marketing to ensure creative output ladders up to campaign strategy and audience intent.
• Establish and maintain creative guardrails, templates, and brand systems that enable both consistency and creative flexibility across the slate.
• Champion innovation in creative execution — pushing the team toward work that is distinctive, culturally aware, and platform-native.
• Oversee AV production processes including trailer/promo development, edit workflows, and final delivery across linear and digital platforms.

Campaign Management / Operations

• Oversee the Campaign Management team responsible for end-to-end campaign trafficking, asset delivery, and cross-functional coordination.
• Build and maintain systems and workflows that allow the marketing org to move efficiently from strategy to execution — minimizing bottlenecks and maximizing throughput.
• Serve as the operational backbone of marketing campaign launches, ensuring timely and accurate delivery of assets across all channels and platforms.
• Develop and enforce clear project management frameworks, approval processes, and accountability structures across campaigns.
• Partner with media, digital, and marketing leadership to align campaign timelines with network priorities and air dates.
• Monitor campaign operations for quality control, flagging gaps or risks and leading course-corrects as needed.

Leadership + Cross-Functional Partnership

• Lead, develop, and retain a high-performing team — setting clear expectations, building capability, and fostering a culture of craft and accountability.
• Act as a senior strategic partner to the EVP of Marketing, contributing to department-wide planning, resource allocation, and org evolution.
• Collaborate with network leadership, production, communications, and digital teams to align creative and operational efforts with business goals.
• Represent creative services in senior-level planning conversations, bringing both a creative and operational POV to the table.
• Stay current on platform trends, creative best practices, and the competitive landscape across streaming and cable to ensure the network's marketing remains culturally relevant and forward-leaning.

QUALIFICATIONS

Required

• 12+ years of experience in marketing creative and/or campaign operations within entertainment, television, or media.
• Proven track record leading in-house creative services teams — including AV production, design, and/or motion graphics — in a network, studio, or streaming environment.
• Deep understanding of the full campaign lifecycle, from brief and concept through asset production and trafficking.
• Experience managing or overseeing campaign operations/management functions with strong knowledge of workflow systems and delivery pipelines.
• Strong creative instincts paired with sharp operational discipline — able to evaluate creative work and also fix broken processes.
• Demonstrated success managing and developing multi-functional teams of 10+ people.
• Exceptional communication skills with the ability to present to and influence senior leadership

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