Digital Media Lead Specialist

North America Digital Media Lead Specialist

Position Summary
We are seeking a dynamic and experienced Digital Media Lead Specialist to join our North America Digital Advertising Operations team. This role will be pivotal in managing the execution and optimization of multi-platform digital campaigns designed to drive demand for convenience products and services. The ideal candidate will lead a team of Digital Marketing Specialists and serve as a key liaison across cross-functional teams, ensuring seamless campaign delivery aligned with strategic marketing objectives.

Reporting directly to the Digital Advertising Operations Supervisor, this individual will play a critical role in orchestrating digital advertising operations, advancing team capabilities, and continuously improving our content management systems and workflows. This position offers a unique opportunity to shape and scale digital campaign execution across the North American business.

Key Responsibilities

• Serve as the subject matter expert for the Digital Advertising Operations team, identifying and implementing process improvements that enhance operational efficiency and accuracy.
• Manage day-to-day workflow and team capacity in collaboration with the Director and Supervisor of Digital Advertising Operations.
• Lead strategic projects and support cross-functional initiatives across Global Marketing and Paid Media (GMAP) teams.
• Act as a primary liaison between the Digital Advertising Operations team and other internal stakeholders to ensure alignment and successful campaign delivery.
• Oversee the development, testing, and deployment of digital advertisements across multiple content management systems (CMS), ensuring consistency and quality.
• Provide hands-on training and documentation to elevate team knowledge of CMS platforms, digital tools, and campaign best practices.
• Monitor the execution of paid media campaigns, working closely with Campaign Planning and LIFT Product teams to ensure accurate and timely implementation.
• Manage digital promotion requests from Circle K business units and partner with IT Systems, Pricebook, and store operations to resolve issues and support campaign performance.

Qualifications

• Bachelor’s degree in marketing, business, advertising, or a related field; or equivalent relevant experience (3+ years preferred).
• Minimum 2 years of experience in digital advertising operations or a similar digital campaign execution role.
• Proven leadership capabilities with a collaborative approach to cross-functional teamwork.
• Strong analytical and problem-solving skills; proactive and adaptable in a fast-paced environment.
• Exceptional time management and organizational skills; able to manage multiple projects and meet tight deadlines.
• Customer-centric mindset with strong interpersonal and communication skills.
• Proficiency with content management systems (CMS); experience with JDE or similar systems is a plus.
• Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience supporting multiple business units or stakeholders preferred.
• Fluent in English; multilingual capabilities are a plus.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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