Digital Content Strategist

ABOUT THE LUCAS MUSEUM OF NARRATIVE ARTThe Lucas Museum of Narrative Art believes in the power of illustrated stories to connect us. With a growing collection that encompasses artworks from across cultures, places, times, and mediums, including paintings, sculptures, murals, photography, comic art, book and magazine illustrations, and the arts of filmmaking, the museum will explore narrative art’s potential to prompt questions, invite opinions, inspire community, and move people to think about the impact of images on our world. Co-founded by George Lucas and Mellody Hobson, the Lucas Museum was designed by renowned architect Ma Yansong of MAD Architects with Stantec as executive architect and is under construction in Los Angeles’s Exposition Park. An 11-acre campus with extensive new green space designed by Studio-MLA will embrace the museum’s 300,000-square-foot building, which will feature expansive galleries, two state-of-the-art theaters, and dedicated spaces for learning and engagement, dining, retail, and events.
POSITION SUMMARY Reporting to the Director of Digital, the Digital Content Strategist supports the development, production and implementation of the Lucas Museum’s digital content strategy, in the service of the museum’s mission and strategic objectives. The Digital Content Strategist devises creative content concepts and manages production and distribution timelines to create text and multimedia content for the museum’s website and other digital channels that informs, educates, inspires, and engages the museum’s online audiences.  The Digital Content Strategist will also generate and distribute regular reports to team members across the museum and use data insights to augment strategy to best achieve goals. The ideal candidate is an excellent digital content creator with a demonstrated ability to produce engaging content. They bring a passion and curiosity for art, museums, community, writing, current and emerging digital content trends, and the user experience.

RESPONSIBILITIES

• Ideation:


• Develops and manages a comprehensive editorial calendar for the website and other digital channels, plans content themes, manages internal and external content creators, sets deadlines, and ensures that long-form video and audio, and written content across digital channels aligns with overall brand strategy
• Works cross-functionally across the museum to identify stories, target audiences, and goals for content that aligns with the overall content and brand strategy for the website and other digital channels as directed by the Director, Digital
• Works to determine deliverables and create project timelines and communicates those to stakeholders inside and outside the department
• Works in an interdisciplinary fashion across the museum with education, public programs, interpretation, IT, curatorial, design, marketing, communications, collections, exhibitions, and other colleagues, and also works to problem solve around their digital content needs and requests
• Advocates for the curatorial and interpretive intent underlying the museum’s digital practice and the audiences who will experience them


• Content Planning and Production:


• Manages the development of a new museum website for opening, communicates with relevant vendors and internal stakeholders on content needs and timelines, and works to transition the museum from the current website to the permanent website in time for museum opening
• Updates and manages digital content for the website, including audio and video content, under the direction of the Director, of Digital
• Creates schedules for concept development, production, and distribution
• Manages the website content budget to ensure effective and efficient use of resources
• Hires and manages external consultants as necessary under the direction of the Director of Digital
• Ensures that digital content adheres to the museum’s brand guidelines across all channels
• Collaborates with the museum’s marketing, communications, design, and editorial teams to develop guidelines for tone, style, and voice and ensures they are applied on the website and other digital platforms


• Analysis:


• Communicates goals of digital content initiatives and the overall strategy to cross-functional stakeholders
• Tracks and reports on platform analytics and KPIs, adjusting content and strategy as necessary to meet outlined objectives
• Conducts periodic content and platform audits

CORE COMPETENCIES

• ·Analytical Rigor: Simplifies complex problems by using critical thinking to evaluate problems, gathering information, incorporating multiple perspectives, understanding causes, and identifying best-possible solutions. Invests time in planning, discovery, and ref