Director, Global Brand Marketing

HOURGLASS COSMETICS — Director, Global Brand Marketing (Hybrid Role) 

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. 

The Director, Global Brand Marketing is responsible for managing the successful execution of the global marketing strategy. This role will support big idea generation, development of 360° global marketing briefs and plans, brand events, and collaboration with key markets to achieve global consistency. You will support the development and execution of global brand initiatives and product launches ensuring maximum impact, efficiency, and alignment across all global regions – successfully meeting KPIs.

The ideal candidate is a strategic thinker with a deep understanding of the luxury industry, customer behavior and global cultural trends. Experience supporting and executing global brand marketing, multi-country campaigns, strategic planning and communications at a high-growth luxury brand or integrated marketing agency is preferred. This position requires an excellent cross-functional marketer with experience managing diverse international teams with a proactive, hands-on approach. Must be highly organized, with superior communication skills and confidence in managing varying levels of stakeholders. The ideal candidate will bring strategic and creative solutions to the organization and excel at successfully bringing them to life.  

WHAT YOU DO

• Support the global marketing strategy across all regions including North America, Australia, UK, EMEA, China and Asia 
• Coordinate the development of 360° brand and product campaigns including strategic brief development, creating go-to-market decks, messaging documents and content roll-out plans
• Collaborate with regional contacts on the development of campaign plans, providing consistent marketing updates, supporting the review of materials and routing items for approvals   
• Help facilitate the development of global concepts and big activation ideas, supporting the successful implementation in key regions
• Work with integrated teams on local campaign content needs and liaise with creative to submit briefs and ensure delivery of assets are on time and meet global brand consistency   
• Execute global strategic partnerships across key cultural verticals (art/design, fashion, travel) to grow brand awareness  
• Work with leadership to support celebrity/talent partnerships by managing key deliverables such as coordinating events, social media posts, press days and other key activities  
• Manage global toolkit development, ensuring all regions have necessary assets with enough advance timing to effectively support their planning needs 
• Partner closely with internal teams and external agency partners to support development of global brand experiences, creating high-impact concepts and toolkits to successfully execute luxury events in key international markets
• Research and stay up to date with competitor programs, provide on-going updates and new ideas; maintain knowledge of emerging technologies and creative techniques
• Aid in driving brand growth, ensuring Hourglass brand identity, messaging and tone of voice is represented across all marketing touchpoints

YOU’LL LOVE THIS JOB IF:

• You are STRATEGIC: You are able to develop activities and promotions designed to bring in more revenue.
• You are ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
• You are RESULTS - ORIENTED: You are a strong seller. You have a bias for action.
• You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
• You are PASSIONATE about beauty: You have a genuine interest and personal passion for beauty, luxury, design & art.
• You are CURIOUS: You are eager to learn and absorb all things related to beauty and how to build your business.

QUALIFICATIONS