Marketing Manager

Job Title: Marketing Manager 

Zeiders supports individuals and families across federal, state, and local government and commercial sectors. As a longstanding veteran owned business located in Woodbridge, Virginia, we bring decades of experience as industry experts in comprehensive program management, case management, staffing services, and organizational support to improve the quality of life for communities.  Our people-centric, solution- focused business approach is built on subject matter expertise, quality processes, and innovative solutions which have cultivated strong partnerships and earned client confidence and repeat business from satisfied customers over 40 years. We seek individuals with strong passion for what we do and our commitment to quality service. 

 Summary - This is a contingent opportunity and would begin work upon the contract award.  

The Marketing Manager supports the promotion and delivery of Fleet & Family Support Programs (FFSP) by planning, coordinating, and executing strategic marketing and outreach efforts. This role ensures Sailors and their families are informed of and connected to available resources, trainings, and services. The Marketing Manager leverages digital platforms, content curation, and targeted communication strategies to enhance program visibility, accessibility, and engagement across Navy communities. This position is on the Professional Development and Training Team (PDTT).  

This is a telework position. 

Essential Duties and Responsibilities 

Program Marketing & Campaign Coordination 

• Plan, execute, and optimize audience-tailored marketing campaigns across multiple platforms (social media, video, print) 

• Develop campaign timelines and ensure timely delivery of products and messaging 

• Expand and enhance communication outreach strategies to support program growth 

• Coordinate with program staff, leadership, and command points of contact to align messaging with operational needs 

Content Development & Curation 

• Develop and produce marketing content, including print copy, videos, social media graphics, flyers, newsletters, and presentations 

• Write and distribute weekly messaging for commands and Learning Management System. (LMS) 

• Apply content curation principles by identifying, selecting, organizing, and sharing high-quality resources, presenting them in a meaningful and user-friendly way 

• Translate complex program information into clear, engaging content tailored to Sailors and families 

Social Media & Outreach 

• Develop and schedule social media content to increase awareness and participation 

• Monitor engagement and respond to inquiries in coordination with program staff 

• Support outreach to commands, family members, ombudsmen, and community partners 

Training & Event Promotion 

• Promote FFSP training (webinars/events) and programs across program areas (deployment readiness, transition assistance, resilience, financial readiness) 

• Coordinate marketing content for live and virtual events, including registration, reminders, and follow-up communication 

• Support Mobile Training Team (MTT) and command-requested training promotion 

Email Marketing & Communications 

• Develop and distribute targeted email campaigns and newsletters 

• Maintain and segment distribution lists for specific audiences 

• Track performance metrics (open rat