Customer Insights and Growth/Customer Journey Expert - Personalization

As a specialist in Customer Insights and Growth, you will be at the forefront of transforming data into business growth. Your key responsibilities include:

Bridging the gap between analytics and business impact

• Collaborate closely with cross-functional teams including digital sales, product development, and analytics to implement personalized customer journeys
• Create compelling storylines around growth opportunities and use these to engage and mobilize stakeholders to take action
• Inspire colleagues and foster a culture of data curiosity and learning

Entrepreneurial and proactively looking for opportunities

• Lead initiatives to enhance the effectiveness of customer communication channels (e.g., mobile, web, email, etc.)
• Utilize customer data and analytics to identify opportunities (e.g. customer segmentation, marketing campaigns, UX/product improvements, etc.) for personalization and customer engagement
• Develop and execute customer journey strategies focused on driving customer growth and retention
• Translate insights into concrete actions that drive marketing effectiveness and business impact
• Stay updated on industry trends and best practices in customer experience and personalization

Data-driven decision making

• Conduct research and analysis to understand customer behaviors, preferences, and pain points
• Design and implement A/B tests and experiments to optimize customer touchpoints and conversion rates
• Define relevant metrics, establish benchmarks, and ensure data accuracy
• Monitor key performance indicators (KPIs) related to customer growth and engagement, and provide actionable recommendations for improvement
• Working with data analysis, statistical modeling, and data visualization tools (e.g., Python, SAS, SQL, Cognos)

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

• A bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science)
• 3+ years of relevant experience in marketing analytics, data science, or related roles
• Excellent project management skills with the ability to prioritize tasks and manage multiple initiatives simultaneously
• Experience with performance marketing, CRM, and product analytics
• Great communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional results.
• Familiarity with financial services or banking/investment products is advantageous.

What do we offer you?

ING is a top employer. That includes, among other things:

• A 36/40-hour working week with a combination of working at home and at the office
• a salary tailored to your qualities and experience
• choose how you travel with the mobility card
• pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% holiday payment
• personal growth and challenging work with endless possibilities to realize your ambitions
• an informal working environment with innovative colleagues who strive for the very best