Director of Brand & Experience

Description

The Director of Brand and Experience is a strategic leader who shapes and oversees the holistic perception and interaction consumers have with a brand, ensuring consistency and compelling storytelling across all touchpoints. The Director of Brand and Experience is responsible for shaping and overseeing the holistic perception and interaction that consumers have with a brand. They play a pivotal role in crafting a consistent and compelling brand narrative by orchestrating all touchpoints, from advertising campaigns and digital platforms to product design and customer service.

Requirements

Essential Duties & Job Functions:

• Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
• Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
• Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
• Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
• Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.
• Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.
• Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
• Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
• Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.

Job Qualifications Mandatory:

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience (7+ years) in brand management, with a track record of successfully developing and executing brand strategies.
• Strong leadership and team management skills, with experience leading cross-functional teams.
• Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
• Analytical mindset with the ability to use data and market research to inform branding decisions.
• Creative thinker with a keen eye for design and branding aesthetics.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Proficiency in brand management software and marketing tools.
• A passion for brand-building and a deep understanding of consumer behavior.
• Exceptional project management skills and the ability to meet deadlines and deliver results.

Work Environment: 

• Work remotely with the ability to travel as needed to various warehouse locations for onsite evaluations,
• training, and compliance assessments.

Physical Demands: 

• While performing the duties of this job, the employee is regularly required to sit for lengthy periods of time, using a computer and keyboard. The employee is regularly required to communicate or listen. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

Contingencies: 

Any offer of employment will be contingent upon: 

1) Satisfactory results of background and reference checks.

2) Proficiency testing in Microsoft Office applications.

This job description is not an employment agreement or contract. Management has the exclusive right to alter the scope of work within the framework of this job description at any time without prior notice.