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Are you passionate about transforming customer journeys through technology and data? As the Director, MarTech Capabilities – Journey Enablement & Orchestration, you’ll lead the development and optimization of Humana’s marketing technology ecosystem to deliver personalized, timely, and seamless member experiences.

You’ll be at the forefront of journey orchestration—connecting strategy, platforms, and data to help members feel supported every step of the way. This role blends strategic leadership, technical expertise, and operational excellence to elevate how Humana engages with members across their health journeys.

As a key leader in Humana’s Marketing Technology and Operations organization, you will drive the enablement of omnichannel journeys that support member engagement, retention, and satisfaction.

Capability Leadership & Team Management

• Lead a team of product managers and owners focused on journey orchestration and channel capabilities (email, print, telephonic)

• Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods

• Foster a culture of innovation, accountability, and cross-functional collaboration

• Drive performance and development across the team, aligning capability growth with enterprise goals

Journey Strategy, Roadmap Ownership & Platform Enablement

• Own the vision, roadmap, and governance for journey orchestration and channel capabilities—ensuring alignment with Marketing’s goals and customer experience strategy

• Serve as the strategic business owner of the MarTech stack, translating business needs into scalable, future-ready solutions

• Lead the migration and sunset of legacy platforms, ensuring smooth transitions and minimal disruption to business operations

• Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement

• Guide platform architecture decisions and capability development in partnership with IT, technical platform, product, and enterprise architecture teams

Embedded Support, AI Enablement & Best Practices

• Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on omnichannel journey builds, platform capabilities, and campaign feasibility, including how to leverage embedded AI agents for orchestration, personalization, and decisioning

• Establish and promote best practices for journey design, personalization, and compliance across digital and offline channels, incorporating AI/ML-driven segmentation, content selection, and timing optimization

• Ensure consistent use of tools, standards, and AI-enabled features to accelerate campaign execution, improve member experience quality, and enable scalable, intelligent journey automation

• Partner with data science, platform, and engineering teams to evaluate and operationalize AI/ML models and agents that enhance targeting, relevance, and responsiveness across the member journey.

Cross-Functional & Vendor Collaboration

• Partner cross-functionally with marketing, IT, experience transformation, data science, and external vendors to ensure cohesive delivery and platform optimization

• Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence

Measurement, Governance & Innovation

• Establish performance metrics and reporting frameworks to measure journey effectiveness, member impact, and ROI

• Ensure platform governance and compliance with enterprise data standards and regulatory requirements

• Stay ahead of MarTech trends, championing innovation and continuous improvement across tools, processes, and practices

Your leadership will enable Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey.

Use your skills to make an impact
 

Required Qualifications:

• Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or relevant work experience

• 8+ years of experience in marketing technology, customer journey design, or digital transformation

• Proven success leading cross-functional teams and managing complex MarTech platforms

• Experience with platforms such as Salesforce Marketing Cloud or Adobe Experience