VP, Integrated Marketing & Demand Generation

Overview

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:

• Comprehensive health benefits that start day 1 • Student Loan Repayment Assistance & Reimbursement Programs • Family-focused benefits • Wellness incentives • Ongoing mentorship, development, and leadership programs • And more

Work Location: Atlanta, GA

Description

The Vice President of Integrated Marketing and Demand Generation at Emory Healthcare will be responsible for leading the development and execution of integrated marketing strategies designed to drive patient acquisition, retention, and engagement across all service lines.

 

This role is critical in creating and executing multi-channel marketing campaigns that align with Emory Healthcare's brand, mission, and business objectives. The VP will lead a team that drives demand generation efforts, leveraging data-driven insights, personalized marketing tactics, and innovative strategies to fuel growth across both consumer and B2B segments.

 

This position requires a strategic and results-oriented leader with a deep understanding of the healthcare marketing landscape, digital marketing, and performance measurement.

 

Integrated Marketing Strategy Development:

1. Lead the creation and execution of comprehensive, data-driven integrated marketing strategies that support Emory Healthcare's overall goals, including patient acquisition, retention, and brand awareness.

2. Ensure a cohesive and consistent brand message across all marketing channels (digital, print, social, experiential, etc.) to create a unified, patient-centric experience

3. Collaborate with clinical leadership, service line managers, and other stakeholders to align marketing efforts with business objectives and ensure relevance to target audiences.

 

Demand Generation Leadership:

1. Drive demand generation strategies to generate qualified leads, increase patient appointments, and fuel long-term growth across Emory Healthcare's service lines

2. Implement marketing automation tools and workflows to nurture leads through the entire funnel, from awareness to conversion and retention

3. Develop targeted campaigns focused on new patient acquisition, ongoing patient engagement, and referral generation, leveraging digital channels such as paid search, display, SEO, email, and social media

 

Cross-Channel Campaign Management:

1. Lead multi-channel marketing campaigns to increase awareness and drive patient actions, ensuring that campaigns are seamlessly integrated across digital, offline, and experiential touchpoints

2. Oversee the creation of content, creative assets, and messaging that resonates with various patient segments, including prospective patients, existing patients, and caregivers

3. Optimize campaigns for performance across paid, earned, and owned media channels to maximize return on investment (ROI) and impact

 

Data-Driven Marketing and Analytics:

1. Use data analytics and performance metrics to inform decision-making, optimize campaigns, and ensure alignment with business objectives

2. Develop reporting frameworks to measure and track the effectiveness of integrated marketing and demand generation efforts, providing regular updates and insights to senior leadership

3. Leverage segmentation, personalization, and automation techniques to enhance targeting and improve marketing ROI

 

Team Leadership and Development:

1. Lead and mentor a diverse team of marketing professionals, ensuring they have the tools, resources, and support to execute integrated marketing and demand generation initiatives effectively

2. Foster a culture of collaboration, creativity, and results-driven performance within the marketing team

3. Set clear goals and expectations for the team, guiding them through continuous learning and professional development opportunities

 

Collaboration with Internal Stakeholders:

1. Work closely with the executive leadership team, clinical units, and other departments to ensure marketing strategies align with Emory Healthcare's strategic initiatives

2. Collaborate with the digital, content, and design teams to ensure all marketing assets are aligned with brand standards and patient engagement goals

3. Engage with IT, data analytics, and operations teams to leverage the latest technologies and insights for improved patient