Director, Event Marketing

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami. 

NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway.

Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market.

This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events.

Duties include but are not limited to:  

• Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals 

• Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway. Foster community relations and build mutually beneficial relationships with key stakeholders  

• Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation 

• Lead planning, management, and execution of local promotional plans, which may include local partnerships and influencer engagement. 

• Develop and maintain strategic community relationships in Miami and South Florida. 

• Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event-specific marketing plans, goals, and objectives 

• Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting and measurement of plans in market 

• Collaborate with central marketing teams to plan, manage and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience 

• Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks 

• Inform, influence and advocate in the annual business planning process 

• Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events 

• Travel: 20% including some weekends. 

Supervisory Responsibilities 

• Carries out su