Chief Marketing Officer

Company Description

The Ward Law Group, recognized as one of the Best Places to Work for consecutive years, is where your work truly matters. We serve our community with compassion and excellence, empowering our employees to deliver real results for our clients.

We foster a collaborative, innovative, and high-accountability environment where each team member contributes to meaningful outcomes. Our culture values faith, accountability, leadership, loyalty, and service — to our clients, teammates, and community.

Join a firm where professional growth meets purpose and where every role contributes directly to life-changing client results.

Headquartered in Miami Lakes, with offices in Manhattan and Orlando, The Ward Law Group is expanding nationally, with upcoming locations in New Jersey and Texas.

Job Description

Mission

At The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.

1. Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.

2. Team Leadership & Development

• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.

3. Full-Funnel Execution

• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

4. Brand & Storytelling

• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.

5. Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

6. Technology & Automation

• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

7. Cross-Functional Alignment

• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.

8. Multi-State & Cultural Expansion

• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

9. Budget & Vendor Management

• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

10. Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications

1. Proven Experience in Scaling Brand & Revenue

• Demonstrated success scaling marketing efforts in high-growth service-based companies from $50M to $250M+.
• Experience overseeing marketing budgets of $10M+ and delivering measurable ROI through integrated campaigns.
• Familiar with scaling both B2C and B2B campaigns nationally, ideally across regulated or professional services industries.
• Prior leadership in a high-growth company with at least 30% YoY growth.

2. Multi-Channel Mastery

• Deep expertise in full-funnel marketing: digital (SEO, Google Ads, Meta Platform, social, video), traditional (TV, radio, billboards), PR, and influencer/brand ambassador strategy.
• Experience integrating performance marketing (CPL/CPA-based campaigns) with brand storytelling to drive both lead volume and trust.
• Experience in multi-office, multi-state campaigns including bilingual (English/Spanish) markets.

3. Strategic Vision & Thought Leadership

• A strategic thinker capable of building a national brand and aligning marketing objectives with the firm’s mission of reaching underserved communities.
• Experience developing marketing flywheels that compound results and improve over time.
• Can lead transformation initiatives, integrate new platforms (e.g., CRM, marketing automation), and