Marketing Design Lead

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About Roku

Roku pioneered streaming to the TV. We’re connecting users to the streaming entertainment they love, enabling content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV brands and pay TV operators.

The Roku Channel has quickly become the leading streaming platform for free, live, and subscription-based premium content. Whether you’re in your living room, on your mobile, or at your desktop, The Roku Channel has an always-changing selection of Original content, Hollywood hits, classics, live news, hit TV shows, and family programs to keep you entertained. Roku made streaming possible, and The Roku Channel is changing the way we watch it.

The Role

This is an opportunity to be part of the Roku Creative Studio focusing on content marketing and merchandizing creative executions. The Marketing Design Lead role will require a solid foundational knowledge across the following disciplines: brand design, visual design systems, and digital marketing & advertising strategies. The role will involve in the development of overarching design patterns, design positioning, and key visuals for campaigns spanning across all platforms. The goal is to develop breakthrough creative in order to capture consumers' attentions. From initial concepting to overseeing the campaigns through execution. This role will ensure creative are aligned to established strategies, tone/messaging is consistent across all consumer touch-points, tapped into innovation & experimentation, and delivers engaging content for customers.

For California Only - The estimated annual salary for this position is between $138,000 - $170,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.     

Your Responsibilities

• Drive the design concepting of content marketing/merchandizing creative work.
• Provide thought leadership in the assessment of ad units for engagement, visual design, content, and branding.
• Lead, oversee, and provide thought leadership in participatory design sessions.
• Define best creative practices and standards.
• Collaborate with creative project managers to manage development of campaign asset across all marketing/mechanizing touch points.
• Establish the overarching campaign design strategy, interpreting research, and audience insights to align with content and storytelling.
• Delivering fresh, premium, and best-in-class creative materials that can be applied across all consumer touchpoints.
• Develop and establish design systems for scale and growth. 
• Mentor, inspire, and evolve junior level designers. 

Your experience

• 10+ years creative marketing experience, driving interest, viewing and engagement for series and/or films, along with team leadership experience.
• A sincere love for streaming entertainment, television, movies, and storytelling.
• A passion for sports and marketing/promotions for sports related design is a strong plus.
• Demonstrate highly creative & experimental campaigns, with the ability to meet a high-bar of quality content creation.
• Experience managing jr. designers is a plus.
• Strong communication, presentation skills, and positive team collaboration is a must.
• With a core creative expertise, demonstrate the ability to think broader – understand strategy to deliver big creative ideas that align with audiences, campaign goals, and executing tactically.
• Ability to think, respond, and design q