VP, Commerce - Retail Media Networks

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are seeking a VP of Retail Media Networks (RMN) to expand our capabilities in creating, managing, and scaling RMNs on behalf of our clients. As a solution-oriented leader with expertise in e-commerce, retail, and data, you will champion the potential of retail media networks. You will effectively translate client needs into business solutions that meet client needs and resonate with end-clients. Your role will include building, running, and overseeing our RMN management capabilities. We’re looking for someone with a strong foundation in the field who is ready to build a high-performing team from the ground up.

Responsibilities

• Develops a thorough understanding of key retail ecosystems and crafts effective go-to-market strategies to drive business growth.
• Builds and manages partnerships to establish a robust network of offerings for KINESSO, enhancing the company’s reach and service quality.
• Drives the Retail Media Network (RMN) sales strategy to engage and inspire prospective clients and agency partners.
• Leads, mentors, and manages a team of professionals, promoting a collaborative, innovative, and accountable work culture.
• Collaborates closely with clients to understand their business objectives and ensure alignment with strategic needs.
• Operationalizes retail media network processes by coordinating with internal teams.
• Collaborates across departments to create training programs for sales and marketing targeted at new RMN sales teams and implements regular performance evaluations.
• Monitors industry trends, consumer behavior, and competitive activities to identify new opportunities for growth and improvement.

Required Skills & Experience

• Retail Media Expertise: Over 4 years of experience in retail media, encompassing inventory forecasting, planning, profit margin analysis, and SKU-level data management.
• Retail Media Ecosystem Insight: Comprehensive knowledge of the retail media landscape and the impact of various platforms and technologies on monetization strategies.
• Cross-Functional Collaboration: Demonstrated success in leading teams and working across different functional areas to ensure alignment and achieve shared goals.
• E-commerce Proficiency: In-depth understanding of key retail components, including inventory management and e-commerce marketing strategies.

Desired Skills & Experience

• Hands-On Planning: Familiarity with tactical planning approaches.
• Commercial Acumen: Practical experience and knowledge in retail operations and client relationship management.

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase pro