SVP, Marketing Business Development Leader

Job Description:

Role Summary/Purpose:

This position will lead the Marketing Business Development team and process, including RFP responses, management pitch development and presentations to C-suite executive clients and prospects that articulate Synchrony’s marketing assets, capabilities and value proposition. This role will also serve as the Marketing SME throughout the process and develop the high-level marketing strategy and partner with key stakeholders to provide all growth projections for pricing new deals. This role is also responsible for establishing and organizing a repository of best practices and lessons learned for future BD pitches. This role will report to the SVP, Consumer Engagement and Brand and serve as part of the senior leadership team.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead team that supports BD marketing efforts from RFP development, ideation, value prop recommendations, and portfolio growth drivers for all new prospects and renewals in the pipeline.

• Partner closely with platform Marketing leaders and the BD team. 

• Interact and sell-in products and capabilities at senior levels of prospect organizations as well as leverage and influence senior Synchrony leaders

• Understand and incorporate the prospect’s key business objectives, strategic vision, and marketing calendar into the sales process to achieve set objectives.

• Cross functionally lead the management presentation process including demo development, research, video production, PowerPoint presentation, creative execution with in house studio.

• Upon notification of program win, this role provide continuity through client onboarding until the client marketing program team is hired and initial marketing launch activities are in place.

• Present and represent Synchrony in management presentation processes as needed.

• Develop best practice toolkit that can be leveraged for future RFP and new deal opportunities.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a GED or high school equivalent plus 16 years of marketing portfolio leadership experience within the credit card industry; AND:

• 12+ years marketing experience, preferably in credit card or financial services to include:

  • Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.

  • Outstanding presentation skills – written and oral.

  • Exceptional project and time management skills as this role is extremely deadline driven.

  • Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility.

  • Collaborative style and approach with comfort working in a matrixed, decentralized structure.

  • Ability to travel as needed

  • Strong PC proficiency (MS Office Suite) or comparable software applications.

  • Must work East Coast Hours.

Desired Characteristics:

• Advanced degree (MS, MBA) preferred.

• Experience with PLCC, co-brand credit and other financing products

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience.

• Experience with product value proposition creation and/or new product development processes, from concept innovation through go-to-market execution.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels, with a keen understanding of card usage and loyalty drivers.

• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

Grade/Level: 15

The salary range for this position is 200,000.00 - 330,000.00 USD Annual.  This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.  

Actual compensation offered within th