Director of Partner Marketing Programs

About our group:

The Demand Generation function in Seagate’s Global Marketing Organization is responsible for promoting Seagate’s brand and portfolio of products, leading to greater awareness and interest, and contributing to more revenue. The group includes corporate marketing functions such as Performance Marketing, Marketing Operations, and Marketing Analytics; and the regional Channel & Partner Marketing teams. 

 

About the role - you will:

The Director of Partner Marketing plays a pivotal role in supporting Seagate’s multi-tiered distribution business with partner programs that drive loyalty and foster engagement among our channel partners. In this role you will oversee all aspects of Seagate’s partner programs, and collaborate closely with key stakeholders groups such as sales, channel marketing, corporate marketing, and product management. This role reports into the Senior Director of Demand Generation (Global Marketing) and will oversee 3-5 direct reports.
 

Lead Seagate’s Partner Programs:
•    Evolve global partner program design, benefits, incentives, and training to drive more meaningful partner engagements and to build preference for Seagate’s brand and product portfolio.
•    Develop Diverse Partner Marketing Strategies:
•    Create tailored marketing approaches across Seagate’s ecosystem of indirect partners, including VARs, MSPs, SIs, GSIs, alliances, and more. 
•    Collaborate with training program managers and product marketing to build a robust training curriculum, prioritized based on partner needs.
Enhance Partner Program Experiences:
•    Evolve partner portals and other tools to deliver best-in-class brand experiences.
•    Manage a High-Performing Partner Marketing Team:
•    Oversee a small team of globally dispersed partner marketer direct report and collaborate with indirect partner marketing stakeholders in marketing operations, analytics, training, and channel.
Stay Ahead of Trends:  
•    Be the Subject Matter Expect – stay ahead of the latest and greatest trends in the channel and partner marketing ecosystem, so we can offer benefits which truly excite and incentivize partners.
“Glocal” Mindset:
•    Ensure program designs strike the right balance between global and local strategies, partnering closely with regional marketing, sales, and business leaders.
•    Ensure global and local partner comms and promotional plans are harmonized to drive aligned outcomes.
Collaborate Across Functions:
•    Align with regional marketing, sales, and business leaders to define synergistic program strategies.
Integrated Marketing Approach:
•    Drive integrated marketing & communications across email, social media, events, and other digital and in-person touchpoints.
•    Ensure communications calendars are maintained and governed for brand and message cohesiveness.
Measure Outcomes and Key Results:  
•    Establish program KPIs in collaboration with Marketing Analytics which clearly measure aligned program outcomes.

About you:

• Proven experience in channel and partner marketing leadership roles (Manager and above), preferably in the technology industry.
• Strong leadership skills with the ability to collaborate and influence cross-functionally. 
• Track record of successful program design and execution.
• Excellent communication skills and presentation abilities.
• Excellent strategic thinking and planning abilities.

 

Your experience includes:

• Bachelor’s or Master’s degree or equivalent experience.

Location:

Location: U.S. Remote; #LI-Remote; or on-site at our Longmont, CO or Singapore Office 

The estimated base salary range for this position: $160,000 – $236,500. Actual salary range is based on the regional labor market of the role in the geography in which the position is located based on the requirements of the job and your skills. This posted salary range is a good faith and reasonable estimate, and Seagate reserves the right to adjust this range depending on the qualifications of the selected candidate.  Seagate offers comprehensive benefits to its eligible employees; including, but not limited to, eligibility for variable pay bonus, medical, dental, vision and life insurance, short-and long-term disability, 401(k), employee stock purchase plan, health savings account, dependent care and healthcare spending accounts, flexible time off/vacation, paid holidays and paid parental leave and well-being programs.

Travel: Up to 25%