Senior Manager, SEM

This is a remote role, required to work in EST hours.

Who We Are  
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. 

Who We're Looking For 

The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands-on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact. 

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also help advance how Marketbridge approaches automation, measurement, testing, and paid search innovation across accounts. 

Responsibilities 

• Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads 

• Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs 

• Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization 

• Manage and forecast SEM budgets across accounts, ensuring appropriate pacing, allocation, and performance against CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets 

• Lead optimization and testing strategies across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities 

• Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability 

• Analyze performance trends and translate complex campaign data into clear insights, recommendations, and optimization plans for clients and internal stakeholders 

• Partner with analytics teams to strengthen conversion tracking, attribution, reporting, and the connection between paid search activity and downstream pipeline or revenue outcomes 

• Collaborate with strategy, creative, CRM, marketing automation, and other media teams to ensure SEM is integrated into broader demand generation and go-to-market programs 

• Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels 

• Serve as a senior day-to-day SEM contact for clients, leading performance discussions, presenting recommendations, and advising on investment and optimization decisions 

• Ensure campaign setup, tracking, tagging, reporting, and optimization processes meet quality standards across assigned accounts 

• Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and ongoing skill development 

• Improve workflows, documentation, quality assurance, and proce