Digital Product Owner Sr

Brief Role Description

This position is a career level 20P, and is located in Reston, VA or Auburn Hills, MI with a role classification of Hybrid.

 

Enabling a premium digital experience for customer’s throughout their journey with Audi and the ability to purchase Audi vehicles and products will be key for the future success of our organization.

This role will focus on the creation of digital commerce experiences within the myAudi web and mobile app platforms. As we risk growing a gap between our online and offline world, there is a critical need for Audi to create a premium customer journey, ensuring the seamless integration of the digital and analog worlds, delivering a high level of emotional engagement. 

The Product Owner will be responsible for digital customer facing commerce experiences for Audi across US and CA. Our website will become the doorway into the world of Audi, a key milestone in the customer’s journey and a polished, personalized interface to connect to the brand. Providing seamless experiences across the breadth of Audi products that support and enable dealers to sell more products is key. Responsible for leading the agency design and development teams to deliver outcomes for customers that work for the business. 

Understanding the market, our customers, and the business is critical to deliver commerce solutions that delight Audi fans and owners. Working together with cross functional teams in the US, Germany, and Canada, while steering different parties and vendors, will be required to define and successfully implement the product strategy to realize the product vision.

Possible Tasks within this Role

Product Ownership: 70%

 

• Drive development to deliver the product strategy, for both desktop and mobile website enabling a premium purchase experience   
• Engage and inform management and stakeholders of developments
• Manage budgets and quality of defined projects together with Audi AG, the cross functional team, agencies and Audi leadership
• Transforming the digital experience into a personalized commerce experience by taking a customer centric perspective
• Steer cross-functional teams and define the needs of the commerce experience and find solutions with the Audi AG and NAR IT departments
• Support procurement and budgeting tasks
• Collaborate with and steer the digital agency in terms of solutions to achieve business outcomes, based on required timelines and budget

 

Cross-Functional Collaboration: 30%

 

• Help gather user input and market trends to define product requirements
• Work within an Agile compliant framework and collaborate with partners/business owners to convert strategy and priorities into tangible business requirements, prototypes, design concepts, and feasible product roadmaps
• Understanding business implications of decisions in order to align work with strategic goals
• Review customer satisfaction results; recommends, designs, and implements personal and business unit action plans
• Review, analyze and prioritize Voice of the Customer feedback to incorporate in user stories
• Guide development teams to produce creative solutions that deliver results by connecting them to the business teams and product vision
• Organize interdepartmental activities to ensure completion of the product iterations on schedule and within budget
• Facilitate interdepartmental product owner meetings to enable sharing of agile best practices and peer coaching opportunities

 

Qualification requirements

7 – 9 years experience in web and mobile digital development, with an emphasis in scrum and/or agile product ownership roles; and/or automotive industry experience

 

Education

 

Required

 

Bachelors’ degree in Business, Marketing, Computer Science, or Engineering 

 

Desired

 

Master's degree in Entrepreneurship, Business, Marketing, Computer Science, or Engineering 

 

Skills

 

• Blend of strategic and tactical thinking, creative and analytic reasoning, a deep knowledge of human-centered