Product Marketing Manager – Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. 

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. 

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. 

What we’re looking for:

Gartner Digital Markets is looking for a Product Marketing Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets. 

Why you’ll want to come to work:

• Define go-to-market (GTM) messaging & positioning frameworks by translating technical, data-centric features into simple, compelling messages that resonate and stories that stick, with a deep emphasis on software marketing and sales decision-makers.

• Develop joint sales and marketing campaigns by conducting closed/won analyses, keep up to date with competitors, and identify the differentiators that can keep our narrative fresh and our sellers on top.

• Champion our customers’ needs to inform product strategy and roadmap. Work with the Product team to validate new product hypotheses and dream up GTM motions that can scale.

• Quarterback product launches by building the plans to take new capabilities to market and align every team to execute on launch day and beyond. 

• Accelerate pipeline and drive product adoption - collaborate with Demand Gen and Partner Marketing teams to drive product adoption, upsell, and expansion of new and existing features.

• Continually collaborate with channel leads to test and refine product messaging, ensuring that we are always delivering messaging that resonates with target audiences

• Communicate key marketing initiatives and results to broader team and key external partners

• Experience in developing strategies to support channel/campaign marketing launches 

What you’ll bring to the team: 

• Bachelor’s degree preferred. Focus area in Marketing preferred.

• 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace

• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions

• Highly organized with attention to detail

• Proficient in Google Slides, Word, Excel, and PowerPoint

• Strong communication skills, working closely with senior leadership

• Skills in copywriting, product development, and/or public speaking are expected to be able to sell ideas well through creative and innovative presentations

• Prefer working in a collaborative, cross-team capacity

• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment.

Who We Are: 

• Action Oriented - Deliver fast, get gre