Advancement Communications and Marketing Specialist - Part-Time

Title: Advancement Communications and Marketing Specialist - Part-Time

Position Purpose:

A member of the Bates Communications and Marketing (BCM) team who works in lockstep with colleagues in the Office of College Advancement, the part-time Advancement Communications and Marketing Specialist will shape and execute a strategic communications vision for Bates College’s advancement efforts.

Reporting directly to the Vice President for Communications and Marketing, the specialist will work to align and integrate messaging, branding, communication and marketing of advancement programs with the intent of growing alumni engagement and cultivating a culture of philanthropy. Serving as a key liaison between BCM and Advancement, the specialist will implement a strategic, comprehensive approach to communications that spans alumni engagement, annual giving, leadership giving, gift planning, stewardship, corporate and foundation relations, parent programs and more, ensuring a cohesive and impactful narrative across all initiatives.

Writing samples may be requested during the selection process.

Job Duties:

• Lead strategic communications planning: Develop and oversee a comprehensive communications plan that addresses and coordinates all areas within advancement, eliminating friction points and duplication of efforts and ensuring alignment with institutional priorities. This will involve not only crafting messages but also working in close partnership with the engagement communications team to ensure optimum cadence and clear expectations around roles, responsibilities and resources.
• Serve as the project lead and lead copywriter for strategic advancement communications initiatives. These could include web-based initiatives, endowment reports, one-pagers and full cases for support. Ensure that these communications reflect Bates branding and institutional priorities. While the embedded advancement communications team takes the lead on annual giving appeals and engagement event promotion, the Advancement Communications and Marketing Specialist will work closely with that team to ensure a consistent voice, optimal cadence and cross-departmental awareness of outgoing communications.
• Advance an integrated editorial approach: As a key member of the college’s editorial team who contributes to the alumni magazine, the specialist will bring an alumni advancement perspective to storytelling, ensuring that alumni narratives are meaningfully connected to broader College goals. They will represent Advancement in editorial planning, offering recommendations and building partnerships to integrate alumni stories more intentionally and strategically into collegewide content.
• Serve as a thought partner for colleagues in Institutional Advancement and Bates Communications and Marketing. Facilitate partnerships and regular meetings between Advancement and Communications staff to ensure each is aware of and taking advantage of staff expertise.
• Facilitate communications and information sharing between Advancement and BCM, bringing the Advancement perspective to broader collegewide communications and the institutional perspective to Advancement communications.
• Participate in the Story Strategy Working Group.

Minimum Qualifications:

Education

• Bachelor’s Degree required.

Experience

• At least five years of progressively responsible experience in marketing, branding and communications.
• At least three years experience planning and producing communications for fundraising programs and campaigns, preferred.

Skills and Knowledge

• Commitment to equity and inclusion, and serving the needs of a culturally and educationally diverse community.
• Strong understanding of philanthropy, advancement and alumni, parent, and constituent engagement. Prior experience in higher education and advancement communications strongly preferred.
• Exceptional oral, written and interpersonal communication skills. 
• Ability to work effectively and collaboratively within a complex environment and across divisional lines. 
• Strong writing and editing skills with the ability to collect, prioritize and distill facts into clear, concise and compelling copy.  
• Ability to work effectively with members of the college’s senior leadership team, alumni and parent leadership, donors, and volunteers.
• Demonstrated experience developing a cohesive vision for communications and marketing based on an institution's strategic goals and priorities; successfully targeting and influencing key audiences; and recognizing the need to adapt and adjust as appropriate