Director, Point of Care/Molecular Marketing

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Director, Point of Care/Molecular.  The Director, POC/MDx Marketing is responsible for the commercialization of Point of Care (POC) and Molecular (MDx) products in North America which includes Canada to assure leadership in the marketplace.  This position will be responsible for managing product forecasts, annual planning and execution of promotions, communications, and new product development for selected groups of products as assigned.

This is a remote based position supporting and located in the United States and reports to the Vice President, Commercial Enablement and Marketing.

The Responsibilities

• Manages and directs team of marketing managers responsible for the POC (QuickVue, Sofia, Triage) and MDx (Solana, Lyra) portfolio.

• Develops goals with Marketing Director/Managers and provides guidance and support in daily activities including content creation, budget, advertising and promotion, sales promotions/SPIFFS, training, trade shows and webinars, etc.

• Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio by segment.

• Develops marketing plans for assigned products to support annual operating plan and guide new product launches.

• Assesses financial impact of marketing plan and provides data to support management approval.

• Creates and launches programs and collateral material in line with established marketing plans.  This includes sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.

• Tracks and analyzes sales performance and financial data related to products and adjusts plans where appropriate.

• Presents to teams and management to gain support for plans and drive execution.

• Manages Annual and LBE forecasts for assigned product(s) and/or market segments.

• Drives field strategic initiatives to meet revenue expectations for the POC portfolio which can include sales incentive programs, contests, market segment strategies, etc.

• Meets with customers in target and potential segments to assess satisfaction with products and programs and to identify opportunities.

• Develops key opinion leaders with potential as early adopters, speakers, references advisors.

• Monitors utilization and effectiveness of sales programs and tools to identify needs for new materials, added training, etc.

• Works with account managers and specialists to support key sales efforts.

• Provides sales training at national and regional meetings, trade show participation.

• Provides voice of customer and NA team input to business unit portfolio planning proce