Marketing Director

DEPARTMENT: Marketing and Communications                                                          

REPORTS TO: Office of the President

EFFECTIVE DATE: TBD

CLASSIFICATION: Staff-12-months

STANDARD WORK HOURS: 37.5

LOCATION: Onsite-Main Campus

EMPLOYMENT STATUS:  Full-Time                                                    

EMPLOYMENT CLASSIFICATION:  Exempt                             

PRINCIPAL PURPOSE OF JOB:  Have visionary leadership in marketing, public relations, research-based messaging, and branding expertise

SCOPE OF RESPONSIBILITY: Work closely and collaboratively with the President, the Cabinet, and academic departments and administrative offices across the university, to develop and implement an integrated, proactive, comprehensive, marketing strategy and plan that enhances the brand. 

ESSENTIAL JOB FUNCTIONS:

• Work closely and collaboratively with the President, the Cabinet, and academic departments and administrative offices across the university, to develop and implement an integrated, proactive, comprehensive, marketing strategy and plan that enhances the brand, influence, and reputation of Kentucky State University (KSU).
• Collaborate closely with Admissions Office in carrying out the needs and requirements for recruitment in accordance with the recruitment cycle of the university.
• Work with the Academic Affairs and the Admissions Office to identify the most effective marketing strategy for growing enrollment at the university.
• Establish strong, sustained marketing partnerships and lead annual marketing plan development efforts with key campus leaders.
• Manage all university-wide marketing and communication activities, especially media relations; digital communication and social media; advertising placements, including print, digital, broadcast, and other formats that will ensure a cost-effective strategy to reach prospective students, donors, and other targeted constituencies.
• Work with the Office of the President on strategies through strategic, effective, and enhanced relationships with TV, radio, and print media.
• Promote the achievements of faculty, students, staff. and campus leaders to enhance institutional branding at the regional, state, and national level.
• Serve as a trusted advisor to the President on all matters related to internal and external branding, and strategic marketing.
• Utilize appropriate metrics and analytics to keep the university apprised of national marketing trends that may have an impact on the university, and report regularly on the market position of KSU in relation to competing institutions of higher education in the region, the state and the nation.
• In partnership with the webmaster, to coordinate digital outreach efforts, and enhancements to the KSU website that will have a positive impact on the university’s marketing and communication initiative.
• Manage and coordinate all writing, photography, editing and other activities that directly support the development, production and distribution of the university’s marketing and communication products; and materials intended to market special events on campus.
• Effectively manage and mentor the marketing and communication professional staff who fall under the supervision of the Marketing Director, and lead the development of an annual marketing and communication budget.

OTHER DUTIES: Perform other duties as assigned. 

QUALIFICATIONS:  Bachelor’s Degree; preferably in marketing, management, or business. Minimum of seven (7) years in campaign management, marketing or creative services management; experience in higher education 

KNOWLEDGE, SKILLS, and ABILITIES: 

• Have a demonstrated knowledge of brand development and current marketing and communication trends
• Extensive knowledge of the use of social media
• Exceptional writing, oral, and presentation skills,
• Ability to interact effectively with senior leadership, faculty, staff, and external constituents.
• Knowledge of marketing campaign planning and execution
• Knowledge of the trends, issues, and practices pertaining to marketing in the higher education sector
• Knowledge of relevant emerging technologies.
• Strong analytical and problem-solving skills